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Director, Brand and Communications
2 weeks ago
**Meet Benevity**:
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more
Benevity is looking for our next Director, Brand and Communications, who will play a pivotal role in elevating Benevity's brand and establishing the company's leadership in the Corporate Impact category. This leader will craft and execute a strategic brand vision that builds category ownership, amplifies thought leadership, and fosters deep emotional connections with key audiences. They will oversee brand identity, thought leadership, content marketing, creative strategy, and AR/PR while driving alignment across marketing, sales, and product functions.
**What you'll do**:
- Position Benevity as the leader in Corporate Impact by evolving it into a recognized business category.
- Align messaging and market positioning with brand strategy in partnership with Product and Growth Marketing.
- Execute category-focused campaigns that drive market education and urgency for Benevity's solutions.
- Own Benevity's brand vision, voice, and positioning to differentiate in B2B SaaS.
- Transform storytelling to engage decision-makers, employees, and communities.
- Align brand strategy with company objectives and KPIs in collaboration with the executive team.
- Establish Benevity as a thought leader in corporate impact, CSR, and ESG through partnerships with the Impact Lab.
- Amplify thought leadership via white papers, media placements, and speaking engagements.
- Partner with AR and PR to build a compelling narrative and drive increased share of voice.
- Lead the Creative Design and Content team to produce high-quality, cohesive assets that enhance brand identity and pipeline contribution.
- Ensure a consistent and engaging brand experience across all touch points.
- Develop content strategies that drive measurable outcomes in reach, engagement, and conversions.
- Define and track key performance indicators, including share of voice, content-driven pipeline creation, and functional impact across design, AR/PR, and social.
- Regularly analyze and report on brand performance, using insights to optimize strategy.
**What you'll bring**:
- 10-12 years of brand marketing experience in B2B SaaS, with 7+ years in leadership roles.
- Proven experience leading teams in high-growth environments and transforming organizations to enterprise SaaS.
- Success in launching category leadership and delivering measurable impact in a B2B space.
- Global expertise in addressing diverse market maturity levels and driving market entry strategies.
- Ability to collaborate cross-functionally and influence at all organizational levels.
- Strong skills in strategic planning, execution, and measurement, with a results-oriented mindset.
- Excellent communication skills across diverse audiences, including C-level executives, analysts, clients, and internal stakeholders.
- Expert at understand industry trends and client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them
**Discover your purpose at work**:
We're not employees, we're Benevity-ites. From all locations, backgrounds and walks of life, who deserve more
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up... If you want a career where you're valued for who you are and challenged to see who you can become
It's time to join Benevity. We're so excited to meet you.
**Where we work**:
At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.
**Join a company where DEIB isn't a buzzword**
Diversity, equity, inclusion and belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.
We know that diverse backgrounds, experiences, skills and passions are what move our business and our people
