Social Media Content Producer

**Social Media Content Producer**

We're seeking a **Social Media Content Producer**with a strong focus on social media campaign creation, execution, and engagement to join our dynamic team.

**About Us**:
MICHI is more than stylish, performance apparel; it's your armour for self-expression and personal development. It's your secret weapon for an on-the-go, active life in motion. We're revolutionizing how women dress and move through their lives. As our **Social Media Content Producer**, you'll play a crucial role in shaping our brand's social media presence and engaging our community.

**The Role**:
As our Social Media Maven, you'll be responsible for creating, contextualizing, editing, executing, and engaging with our audience across various social media platforms. Your impact will be seen in several key areas:
**Content Creation**: Develop compelling social media content that resonates with our audience and aligns with our brand's values and aesthetic.

**Community Engagement**: Actively engage with our community, fostering meaningful interactions and building brand loyalty.

**Content Calendar Management**: Strategically plan and manage the content calendar for social media platforms, ensuring a consistent and cohesive brand presence.

**Content Collaboration**: Coordinate and collaborate with influencers to create authentic and compelling content that resonates with both current and potential customers.

**Campaign Execution**: Execute social media campaigns from concept to completion, driving engagement and conversion.

**Mission-Driven Marketing**: Infuse our storytelling with purpose, ensuring that our brand's mission resonates authentically with our audience and drives meaningful connections.

**Data Analysis**: Analyze social media metrics to optimize performance and inform future strategies.

**Performance Monitoring**: Conduct regular checks to ensure content consistency and effectiveness.

**Trend Spotting**: Stay ahead of social media trends and best practices, keeping our brand at the forefront of innovation.

**Your Track Record**:

- Demonstrated experience creating engaging video content for social media platforms.
- Passion for fashion, wellness, or lifestyle brands.
- Ability to interpret social media analytics and make data-driven decisions.
- Strong communication skills with the ability to craft compelling narratives.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or related field.
- 2-3+ years of experience in social media marketing and video content creation.
- Proficiency in social media platforms including Instagram, TikTok, Pinterest and YouTube.
- Strong understanding of social media trends, algorithms, and best practices.
- A unique and creative thinker with a keen eye for design, storytelling and boldly pushing boundaries.

**Why You'll Love This Role**:

- Dive into the world of fashion and wellness while making a tangible impact.
- Shape our brand's social media presence and engage with our vibrant community.
- Work in a dynamic environment where innovation and creativity are celebrated.
- Join a team that values collaboration, growth, and making an impact.

**Get in Touch**:
Join us in our mission to empower women through movement.

**Job Type**: Part-time

Pay: $49,045.25-$84,976.38 per year

Expected hours: 16 - 24 per week

**Benefits**:

- Flexible schedule

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Experience**:

- Social media management: 3 years (required)
- Video Editing: 2 years (required)

**Location**:

- Toronto, ON M6K 3E3 (required)

Work Location: Hybrid remote in Toronto, ON M6K 3E3

Application deadline: 2025-02-14
Expected start date: 2025-02-18