Marketing & Ai Integrator

3 days ago

Nepean, Canada Ottawa General Contractors Full time

**Job Title**: In-House Marketing & AI Integration Specialist
**Location**: Ottawa, ON
**Company**: Ottawa General Contractors
**Reports to**: Director of Operations / CEO

**About Us**

Ottawa General Contractors (OGC) is a leading design-build renovation company focused on high-quality home additions, custom builds, and remodeling projects. We’re growing fast and evolving how we connect with our audience — both online and on-site. We're looking for a forward-thinking marketer who can seamlessly blend strategic marketing with smart AI-driven tools to optimize growth, lead generation, and internal efficiency.

**Position Summary**

We are seeking a creative and technically-minded **Marketing & AI Integration Specialist** to lead the development and execution of our digital marketing strategies, while also implementing AI tools to streamline operations, personalize customer experiences, and enhance data-driven decision-making. This role is perfect for a hybrid talent who thrives at the intersection of marketing, technology, and innovation.

**Key ResponsibilitiesMarketing Strategy & Execution**
- Build and execute high-performing digital funnels for lead generation and customer nurturing.
- Collaborate with designers and contractors to create project features, case studies, and video content.
- Track performance KPIs (e.g., traffic, leads, conversions) and optimize campaigns accordingly.

**AI Integration & Automation**
- Evaluate and deploy AI tools (e.g., ChatGPT, HubSpot AI, Midjourney, Zapier, etc.) to automate content, lead generation and prospecting sales
- Develop smart chatbots, lead scoring models, and predictive analytics dashboards.
- Integrate AI systems with internal tools (e.g., CRM, Google Workspace).

**Cross-Department Collaboration**
- Work closely with sales, project management, and design teams to ensure alignment between marketing messages and operational execution.
- Support training on AI tools and data dashboards for staff and leadership.

**Qualifications**
- 3+ years of experience in digital marketing, preferably in home services, construction, or real estate.
- Demonstrated experience with marketing platforms (Google Ads, Meta, HubSpot, SEMrush, etc.).
- Understanding of web technologies (HTML/CSS basics, CMS like WordPress or Webflow).
- Strong analytical and problem-solving skills with a creative mindset.
- Excellent written and verbal communication skills.

**Nice to Have**
- Experience with video content strategy (YouTube Shorts, Instagram Reels, TikTok).
- Background in UX design or customer journey mapping.
- Familiarity with construction or renovation project workflows.

**What We Offer**
- Competitive salary and benefits package.
- A forward-thinking team that values innovation and experimentation.
- Room for career growth as we expand across Canada.
- Hands-on exposure to construction, marketing, and tech convergence.

**Benefits**:

- Dental care
- Paid time off

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 3 years (required)
- AI: 3 years (preferred)

**Location**:

- Nepean, ON K2G 1E6 (required)

Work Location: In person

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