Experienced Digital Marketing Manager

1 week ago

Windsor, Canada Liquidation Center Full time

Join Our Team

At Liquidation Center, we are on the lookout for a dynamic Digital Marketing Manager to join our team on a part-time to full-time basis. This role is perfect for someone who is passionate about digital marketing and enjoys the vibrancy of working in a collaborative office environment.
*

**Requirements**:

- Local Presence: Must be based in Windsor, ON. The role requires in-office collaboration 2-3 times per week, fostering a team-centric approach to digital marketing.

Key Responsibilities:

- Strategic Oversight: You will be the driving force behind our digital marketing initiatives, overseeing multiple websites and digital projects. Your strategic vision will shape the digital landscape of our company.
- Digital Marketing Plans: Craft comprehensive digital marketing strategies that align with our company's goals. You will have the creative freedom to innovate and bring your marketing plans to life.
- Team Collaboration: Work closely with our dedicated team to ensure seamless execution of marketing strategies. Your role will be pivotal in guiding the team and ensuring that all digital campaigns are delivered effectively, adhering to budget constraints and ROI expectations.

Responsibilities to also include
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Requirements and skills**
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Job Types**: Full-time, Part-time

Pay: $18.50-$22.00 per hour

Additional pay:

- Bonus pay

Schedule:

- Monday to Friday
- Weekends as needed

**Location**:

- Windsor, ON (preferred)

Work Location: In person

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