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Marketing Coordinator

2 weeks ago

Greater Sudbury, Canada Hard-Line Full time

**OUR COMPANY**

Established in 1996, in Sudbury, Ontario, HARD-LINE is a leading supplier of automation, teleoperation, and remote-control technology specialized in the mining industry. HARD-LINE develops innovative products from the ground up, using years of experience in mining, electronics, electrical and mechanical design. Our remote-control systems allow operations through direct/extended line of sight, or teleoperation; while increasing worker safety, continuous production and mine profitability. No matter what type, make or model of machinery, HARD-LINE can configure it to operate remotely.

HARD-LINE’s strength lies in the ability to customize our products and services to each client’s needs. HARD-LINE is a global company with offices in Canada (Headquarters), USA, Chile, and Peru along with a worldwide network of distributors.

**Job Summary**

The Marketing Coordinator will be responsible for the preparation of marketing proposals and support materials. The HARD-LINE Marketing Coordinator will provide market research, strategy, and creative assistance where applicable. As a Marketing Coordinator, this position will also act in a supporting role to all departments.

**Key Areas of Responsibilities and Associated Duties**
- Collaborate with stakeholders and project teams.
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars to reflect upcoming events and tradeshows.
- Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
- Prepares marketing reports by collecting, analyzing, and summarizing sales data.
- Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
- Supports Sales and R&D departments by providing sales data, market trends, forecasts, account analysis, new product information.
- Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
- Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; and logistics.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
- Updates job knowledge by participating in educational opportunities; reading trade publications.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Performs other duties as assigned

**Qualifications**
- Post-secondary education in Marketing or equivalent
- Experience working in an ISO 9001 environment would be considered an asset

**Core Competencies**
- Experience with computer software (Excel, Word, Acrobat, PPT, InDesign)
- Excellent communication skills and the ability to manage projects
- Experience in event coordination is an asset
- Experienced in media negotiation
- Social media savvy
- Detailed oriented
- Experience in the mining industry or the technology sector would be an asset
- Team player with excellent written and oral communication skills
- Possess initiative, creativity, breadth of knowledge, and a desire for continuous learning
- Ability to translate HARD-LINE requirements to determine focus of tasks
- Independent analytical problem-solving skills
- Ability to work in a fast-paced environment

**Working Conditions & Physical Demands**
- Manual dexterity is required to use desktop computers and peripherals
- Ability to travel

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- RRSP match
- Vision care

Schedule:

- Monday to Friday