Marketing Project Manager

**Section A - Specific Responsibilities** - Manage business partnerships with resellers, third party vendors, and agencies to deliver on our targets, which are lead and pipeline focused in nature - Manage our participation in industry events (conferences, trade shows) across North America by working with internal and external stakeholders to organize our presence at both in-person and virtual events; responsible for overall successful execution of the event - Responsible for collaborating with internal stakeholders to develop and maintain marketing campaigns that align with business strategies and industry events - Conduct market research to gain market intelligence (be the expert on our buyers - who they are, how they buy and their key buying criteria) and understand the competitive landscape (be an expert on our competition and how they are positioned); implement data-driven marketing campaigns based on learnings - Develop product positioning and messaging that resonates with our target buyer personas, ensuring the value proposition and core narrative about our products are presented in a way that clearly articulates how we solve our buyers’ problems - Develop content marketing and demand generation strategies that drive awareness and engagement with our solutions, supporting the organization’s growth; measure their effectiveness - Develop, implement and support go-to-market strategies, working with all departments to execute; ensuring stakeholders understand the product positioning, key benefits and target customers - Determine key performance indicators for initiatives; review and analyze metrics upon completion of integration of new products, features or promotions to understand the "why" behind the result and leverage learnings to inform the next steps; report results to senior management - Establish procedures, guidelines and best practices for go-to-market and product launch strategies - Manage brand resources to ensure all marketing and communications deliverables adhere to brand guidelines, enabling consistent brand delivery **Section B - General Responsibilities** - Team player who can build strong relationships with cross-functional teams (including agencies, vendors, customers) to plan and execute marketing campaigns/events and oversee their full life-cycle, including: creative/copy development, data segmentation and reporting/analysis - Drive results by leveraging influencing abilities across teams for which they do not have direct management responsibility; may lead a project team consisting of technical and support staff - Deliver high quality storytelling through a variety of channels, translating IT terms into easy-to-understand general concepts for customers; simplify the complex into clear, concise, engaging communications without losing key ideas and messages - Build creative solutions that drive demand, bringing fresh ideas into product positioning and marketing campaigns - Fully qualified to execute job/role accountabilities working independently on most aspects of work. - Demonstrate decision-making authority and autonomy needed to deliver on accountabilities of job/role; seek approval from others on matters outside of job/role scope - Ensure commitments to internal and external customers are met in a timely and cost-effective manner - Seek and provide candid and timely feedback to improve performance; share information in an open manner; foster teamwork and innovation by involving others in problem-solving, decision-making and creative thinking - Ensure to respect and adhere to company policies and procedures - Ensure to sustain job performance standards and objectives set through the progress and appraisal guidelines - Manage multiple tasks in a rapidly changing, deadline-oriented environment - Perform other duties as assigned to support McKesson Canada **Section C - Position Requirements** - Degree, diploma or certificate in a marketing discipline such as advertising, product marketing, communications or related field - 7+ years of combined marketing, product marketing, growth/demand generation, go-to-market and/or sales enablement experience for B2B software solutions - Must have a high level in English and French (English/French bilingual mandatory) - Exceptional writing, editing, proofreading, and research skills - Strong storyteller with the ability to create compelling narratives, in various formats, including video, in support of our business and product strategies - Proven track record of developing and executing go-to-market campaigns, as well as general promotional/communications campaigns, for B2B solutions - Strong project management skills, including experience with event management; ability to simultaneously manage multiple projects/events - Capable of effectively leveraging social media channels (blogs, LinkedIn) for content. - Proficiency in learning complex software solutions - High attention to detail - Experience marketing in the US healthcare space is an a