Digital Advertising Specialist

Canada MedLaser is a leader in the medical aesthetics industry, with 15 state-of-the-art clinics across the GTA. We offer a wide range of advanced beauty treatments, combining clinical expertise with a client-centered approach. As we continue to grow, we are seeking a Paid Media Specialist to join our marketing team and contribute to the ongoing success of our digital marketing efforts.

**Key Responsibilities**:

- Independently manage and optimize paid media campaigns, primarily across Google Ads and Facebook Ads
- Oversee daily monitoring of campaign performance, proactively identifying areas for optimization to ensure revenue growth and cost efficiency
- Collaborate with the marketing team to manage and forecast monthly budgets, ensuring a high ROI/ROAS and a low CPA
- Conduct keyword research and manage targeted search terms for campaigns, optimizing Paid Search, Shopping, Display, and YouTube ads
- Implement tracking solutions, including the installation of pixels and tags, and analyze conversion data to provide actionable insights
- Create and edit visually compelling ads using Canva, and other tools as needed.
- Work closely with the creative team to recommend and test ad creative for optimal performance
- Perform A/B testing to enhance campaign effectiveness and improve key performance metrics
- Utilize CRM tools to manage campaign data and ensure efficient communication and reporting

**Qualifications**:

- 3-4 years of paid media experience, with a focus on Google Ads and Facebook Ads (agency experience is a plus)
- Extensive experience with Google Ads, including Paid Search, Display, Shopping, and YouTube advertising
- Strong knowledge of Facebook/Instagram Ads and a proven track record of success in Paid Social Marketing
- Experience managing monthly campaign budgets between $30k-$50k, delivering consistent revenue growth
- Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking
- Ability to analyze and interpret campaign performance data, with a focus on CPA, CPC, ROAS, and other relevant metrics
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams
- Google Ads certification is required
- Proficiency in Excel/Google Sheets, with the ability to create and manage reports and data analysis
- Experience with building funnels and automation campaigns
- Solid WordPress knowledge.

**Preferred Qualifications**:

- Experience with additional platforms such as Microsoft Ads, LinkedIn Ads, TikTok Ads, and others
- Advanced Excel skills, including VLOOKUP and macros
- Google Analytics and Facebook Ads certifications are a plus
- Strong understanding of funnel strategies, retargeting, and A/B testing

**Why Join Canada MedLaser**:

- Hybrid work schedule, offering flexibility
- Join a dynamic and collaborative marketing team
- Opportunities for career growth in a fast-growing company
- Competitive compensation with performance-based incentives
- Access to exclusive staff discounts on aesthetic treatments

If you are a results-oriented Paid Media Specialist with a passion for digital marketing and campaign management, we invite you to apply. Join our team at Canada MedLaser and help drive the success of our growing brand.

Pay: $55,000.00-$70,000.00 per year

**Benefits**:

- Company events
- Dental care
- Life insurance
- On-site parking
- Store discount

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Concord, ON L4K 0C5: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Facebook Advertising: 2 years (required)
- Google Ads: 2 years (required)

Work Location: Hybrid remote in Concord, ON L4K 0C5