Hubspot and Digital Marketing Manager

XYZ Storage isn't like any other storage company. Over the last 27 years, we've built something great, an iconic lifestyle brand with a genuine and meaningful story. At the heart of this journey is the understanding that moving and storage can be stressful and disruptive. We exist to help people and the communities we serve when they run out of space. Our customers value peace of mind, knowing their belongings are safe, secure, and accessible whenever they need them. Most importantly, we strive to make the storage experience as simple as XYZ.

Here, we offer you the opportunity to do meaningful, impactful work in a growing company. You’ll have space to learn, try something new, and make a difference. We are currently filling a new position on our team**:HubSpot Digital Marketing Manager.**

**Compensation: $80,000 - $120,000**

**The Extra Perks**:

- Free Lunch
- Benefits Program
- Paid Courses
- Paid Personal Days
- Milestone Appreciation Awards and Gifts
- RRSP Program with Matching
- Mentorship
- Career Path Development
- Paid Training
- Birthday Recognition and Gifts

At XYZ Storage, we take pride in our team of dedicated professionals who bring energy and enthusiasm to work every day. Our people are experts in self-storage solutions and foster a collaborative environment that helps everyone grow and thrive. Together, we’re driven by a shared mission**:Storage that fits your life**—delivering an exceptional storage experience to our customers. That passion for excellence and teamwork defines us, and it’s exactly what we seek in every new hire who joins the XYZ family.

The **HubSpot Digital Marketing Manager** is responsible for leading the planning, execution, and optimization of our digital marketing strategy in the Canadian marketplace. This role blends hands-on execution with vendor and agency management, while maximizing the impact of HubSpot across the customer journey.

**About You**:
You’re a strategic and data-driven marketer who thrives in fast-paced, growth-focused environments. You know how to leverage HubSpot to drive engagement, nurture leads, and optimize conversion. You’re equally comfortable executing campaigns, collaborating with partners, and reporting performance insights to leadership. You're resourceful, proactive, and energized by delivering measurable results.

There are four main areas to this role:
**HubSpot Digital Execution**:

- Manage and optimize HubSpot for campaigns, workflows, CRM integrations, dashboards, and segmentation
- Track customer journeys and improve conversion rates through data insights

**Digital Strategy Campaign Management**:

- Plan and run multi-channel campaigns (SEO, PPC, social, content, referral)
- Oversee paid advertising (Google Ads, Meta Ads, etc.) with a focus on ROI
- Use GA4, HubSpot analytics, and dashboards to measure and optimize performance
- Collaborate with agencies for creative, SEO, and web development support

**Project Management**:

- Lead digital marketing projects from concept to completion
- Build timelines, manage vendors, track budgets, and deliver on schedule
- Provide leadership reporting with clear, actionable insights
- Ability to coordinate timelines, deliverables, and stakeholders effectively.

**Collaboration**:

- Work closely with operations and leadership to align campaigns with occupancy and revenue goals
- Ensure compliance with CASL and digital marketing regulations.
- Working cross-functionally and managing relationships with agencies, vendors, freelancers, and internal teams.

**Qualifications**:

- ** Education**: Bachelor’s degree in Business, Marketing, Communications, or a related field.
- ** Experience**: 3-7 years of progressive experience in digital marketing, including a minimum of 2 years of hands-on HubSpot management (Marketing, CRM, and Automation)
- ** Campaign Management**: Proven success leading end-to-end marketing campaigns from concept through execution, measurement, and optimization with a focus on ROI and KPI tracking.
- ** Analytical Skills**: Strong analytical and data-driven mindset; experienced in using tools such as Google Analytics (GA4), Looker, and Tableau to measure performance and generate actionable insights.
- ** Marketing Expertise**:Solid understanding of SEO, SEM, paid campaigns, content strategy, and customer journey mapping.
- ** Communication**: Excellent written and verbal communication skills, with the ability to translate complex data into clear insights.
- ** Quality Process Orientation**: Proven attention to detail with a track record of accurate campaign execution, QA, and data validation. Experience developing and maintaining workflows, SOPs, SOWs, and training materials.
- ** Certifications (preferred)**: HubSpot, Google Ads, or Project Management certifications (CAPM, PMP, or Agile/Scrum) are considered strong assets.

In this role, you’ll be based 100% on-site at our stunning head office at **459 Eastern Ave, Toronto**. The space includes a private gym, showers, bi