Manager, Brand, Visual Identity and Design

**Job Description**:
**Manager, Brand, Visual Identity and Design**

**_
CARE AND BE CARED FOR - THIS IS YOUR HOME_**

Are you a creative leader with a passion for brand strategy, visual identity, design, and marketing? Do you have a keen eye for detail, and are a natural leader who thrives in a collaborative and creative environment? **If so, take a look at this rewarding career opportunity **and help shape our organization’s brand presence**

***We are amid a momentous time for health care in Ontario as we move to a more connected health care system through the Ontario Health Teams model of care.The **Manager, Brand, Visual Identity and Design**, are responsible for developing, implementing and maintaining a consistent and compelling brand identity across all channels and touch points. You will lead a team of designers and collaborate with various stakeholders to ensure the brand's visual representation is consistent and aligned with the organization's values and objectives. Additionally, you will have a focus on ensuring AODA compliance for communication products. This role requires a strong understanding of brand principles, excellent design skills, and the ability to manage and inspire a creative team.

**_ What do we offer?_**

**We know wellness is supported with work-life balance. **In an inclusive culture committed to support your passion for continuous learning, growth and innovation, we offer:

- Attractive comprehensive compensation packages and benefits
- Valuable development opportunities
- Membership in a world class defined benefit pension plan
- Hybrid work environment Ability to work within any of the 14 Home and Community Care Support Services geographies across the province**_What will you do?_**
- In collaboration with the Communications Director and senior leadership, develop and implement the overall brand strategy.
- Develop and maintain the visual identity and design guidelines for the organization's brand, including the logo, color palette, typography, and imagery.
- Ensure visual consistency and quality across all brand touch points, including websites, social media, campaigns, patient materials, and physical spaces.
- Collaborate with teams, providing guidance and support to ensure communication products, such as employee handbooks, policies, and external documents, adhere to AODA guidelines.
- Manage the design and production of all brand-related materials, including print and digital
- Stay up-to-date with industry trends and best practices in visual identity and design, and recommend updates to the brand guidelines as needed.
- Lead and inspire a team of designers, providing guidance, feedback, and mentorship.
- Collaborate with internal stakeholders, including web, social, and communication teams, to understand design requirements and deliver impactful solutions.
- Work with external vendors and agencies to ensure brand consistency across all channels and touchpoints.
- Regular collaboration with cross-functional teams across the organization.

**_What must you have?_**
- Bachelor's degree in graphic design, visual communication, marketing, or a related field.
- Proven experience (5 years) in brand management, visual identity design, and creative direction.
- Strong portfolio showcasing a range of design products and expertise in brand development.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Indesign) and other relevant tools.
- Deep understanding of design principles, typography, color theory, and visual storytelling.
- Proven ability to develop and maintain brand guidelines and ensure consistency across all touchpoints.
- Excellent project management skills, including prioritizing tasks, meeting deadlines, and managing multiple projects simultaneously.
- Expert understanding of branding, and the ability to create a visual identity that aligns with our values, mission, and target audience.
- You are ready to grow your career and lead a graphic design team Strong leadership and team management abilities, with the capacity to inspire and motivate a creative team.
- Strong writing skills to develop effective messaging which is at the heart of a brand strategy.
- Excellent communication skills, flawless English both oral and written, with the ability to articulate design concepts and strategies effectively and to collaborate effectively with cross-functional teams.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in brand management and design.

**_ What would give you the edge? _**
- Knowledge of HTML/CSS, UX design, and digital design best practices is a plus.
- Familiarity with the health care environment, how our organization fits within it, and how to reach our stakeholders.

**We have a mandatory COVID-19 vaccination policy. As a condition of employment, all employees are required to submit proof of COVID-19 vaccination status prior to start date**.**_
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