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Veterinary Hpm Product Manager
2 weeks ago
Experiencing together a unique human adventure
- Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
- Area of accountability no.1: Brand & Product Line Management
Main activities:
- Identifies brand and product line positioning with assistance from both the US and Global Teams, and the available 3- year marketing plan (i.e. pricing, sales strategy, communication strategy, etc.)
- Leads the development and implementation of annual product marketing plans based on US and Global Strategies already developed. Completes year-end projections and suggests ways in which brand portfolio can evolve over 3 years with relevant tactics.
- Before going to market, reviews, edits and approves all materials according to market, regulatory or customer
requirements.
- Develops marketing campaigns based on knowledge of brand portfolio, market segments, profitability expectations,
product costs and market conditions.
- Leads development of marketing and sales support materials, specific to products, in a timely fashion
- Introduce new products to the marketplace.
- Proposes plans for lifecycle management of product line and to rationalize the brand portfolio where appropriate.
- Expected results: Achieve optimal profit contribution for brand portfolio by managing the balance between volume, price and marketing expenses.
Area of accountability no 2: Product Management
- Establishes a 3-year marketing plan and sets direction for product category.
- Produces product forecasts.
- With Supply Chain,, monitors inventory levels and backorder status of key products.
- Provides data to prepare, update and control sales forecasts for existing and new products. Validates and
consolidates sales forecasts.
- Identifies the impact of key external market, competitive developments and trends as it relates to the business and
brand product lines.
- Works with Marketing Manager, develops marketing plans, sales strategies and action plans for identified targets of
opportunity that clearly define objectives, goals, schedules and action assignments.
- Works with Marketing Manager to plan product operating budget and develop regional/national sales campaigns.
- Works with US Pet Food Product Manager on advertising plans if appropriate etc.
- Track monthly P&L, expenses and other necessary accounts.
- Expected results: Provides hands-on management of brand marketing and sales plans, assisting in projects when necessary to achieve results.
Area of accountability no 3: Customer Focus
Main activities:
- Provides information and materials for external customers and to support technical support.
- Works with Virbac internal resources to adapt technical and promotional support materials for Sales team.
- Identifies customers’ expectations utilizing pertinent market research/business reports, studies and seeks to
improve the brand offerings/services to satisfy present and future needs.
- Travels in Field to experience and collect customer understanding of marketing campaigns.
- Works with Marketing Manager to expand and utilize marketing databases to target business opportunities.
- Utilizes knowledge learned from attending trade shows and conferences to maximize ROI of major events.
- Expected results: Identifies the right decision-makers and creates customized programs with specific
metrics then measures outcomes and develops contingency plans when/if necessary.
Area of accountability no.4: Communication
Main activities:
- Responsible for internal and external communications within Canada on brand marketing related information.
- Manages day-to-day activities specific to brands.
- Ensures integration of product marketing function with others within marketing group, sales, and technical services.
- Interacts with market development manager to increase our public relations efforts.
- Develops business and market share updates and presents results to Marketing Manager and GM of Canada.
- Communicates product strategy and manages product messaging, sales goals and campaign performance proactively
communicating with sales, sales leadership and technology services.
- Integrates digital marketing plans for both the veterinarian and pet owner (website, brand universe and online
advertising).
- Expected resu
