Social Media

**About Sweat and Tonic**
Sweat, recover, connect: Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading boutique fitness and wellness hub, offering the widest collection of group fitness classes in Canada. From complimentary full-service amenities and an unparalleled range of yoga, Pilates, HIIT, indoor cycling and Lagree Megaformer classes powered by top-of-the-line fitness equipment, custom-programmed lighting, immersive projection screens and state-of-the-art sound systems, to premium spa, recovery and high-tech biohacking amenities - every aspect of S&T has been designed to deliver a best-in-class experience with a hospitality approach. With premium spa facilities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, S&T has innovated and expanded state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof - a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In spring 2023, S&T opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and opened its second location in Toronto at The Well in December 2023. S&T expanded the brand in June 2025 with a new concept studio, REFORMD - the world’s largest-capacity Lagree studio, and will be bringing a fourth location in Toronto’s prestigious Yorkville neighbourhood in early 2026. S&T was the recipient of the 2023 Mariana Tek Lasting Community Award, 2023 ClassPass Best Studio Award, and 2024 Mariana Tek Full House Award, recognizing the commitment to innovation and excellence.

**About the Role**:
**Primary Job Responsibilities**:

- Support for marketing communications, including external and internal newsletters, studio signage, social media, and other digital collateral.
- Create content, including graphics, photography & video, copywriting, signage, advertising, and social media posts.
- Website and app updates, online retail shop, and operating platform, and performing regular audits and improvements to maintain optimal experience and function of the digital S&T experience.
- Help plan the marketing calendar and work with cross functional teams to execute campaigns, promotions, and marketing activities across all of S&T businesses including fitness, events, Tonic Bar, spa & wellness, and retail.
- Administrative support, including but not limited to team onboarding, data entry, marketing operations.
- Provide support for events and partnerships, including working with brand partners, and organizing and attending community events.
- Provide support for community management across all social channels.
- Weekly & monthly reporting, including customer insights, marketing performance, promotions and campaign tracking, ad performance, social media engagement, and more.
- Perform research, analyses, and testing with a variety of tools to gain insights to help shape marketing strategy.
- Monitor existing communities and competitors within target markets to develop ideas, identify emerging industry trends, and drive qualified audiences.

**About You**:

- 2-3 years of experience in marketing, communications, and/or advertising — ideally in a high volume or fast paced environment.
- Video-first mindset to lead short-form content across Instagram Reels, TikTok, and more.
- Proficient in graphic design, specifically with the Adobe Creative Suite including InDesign, Illustrator and Photoshop.
- Detail-oriented with a sharp eye for design.
- Exceptional written and verbal communication skills, including copywriting and creative writing.
- Outstanding organizational and time management skills.
- Ability to understand, interpret, and transform complex ideas and information into easy
- to-understand, customer-centric marketing and communications.
- A problem solver who takes initiative, adapts quickly and has the ability to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the business.
- Comfortable working with numbers, making sense of metrics, and using data to drive actionable insights.
- Comfortable working independently, collaborating across teams, and communicating with leadership.
- Willingness to work flexible hours, including early mornings, evenings, or weekends when required.
- Interest in boutique fitness, wellness, or lifestyle brands is a strong asset.
- Photography and videography skills required.

**Compensation and Benefits**:

- Base salary $50,00 - $55,000 dependent on experience
- Quarterly bonus incentive program
- Comprehensive health benefits
- Unlimited S&T membership for you and a loved one
- 20% off S&T credits
- 40% off at Sweat and Tonic shop
- 20% off at Tonic Bar
- Access to discounts at up to 5,000 retailers across Canada
- Em