Country Manager

**Job Title**: Country Manager - Canada
**Reports** **To**: Chief Revenue Officer
**Location**: Toronto

**About us**:
Welcome to Pinnacle, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experience Established in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies. With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.

Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sportsbetting. Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming. Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle

**Job purpose**:
We are looking for an experienced and data-driven Country Manager for Canada to lead our market strategy and operations. You will be responsible for managing the performance of our Canadian market operations, with a focus on growth, profitability, and balancing business objectives with compliance requirements. You will work in a matrix structure, closely collaborating with cross-functional teams to ensure a Canadian market focus across all functions. This role requires a deep understanding of the Canadian iGaming landscape, particularly sports betting, and a proven ability to drive business results.

**Main Responsibilities**:

- Develop and execute the market strategy for Canada, identifying growth opportunities and creating action plans for market penetration and scaling.
- Manage the operational performance of our Canadian business, ensuring financial targets and KPIs are met.
- Collaborate with central marketing, product, and BI teams to optimize acquisition, retention, and user engagement in the Canadian market.
- Evaluate market trends and customer behaviors to inform product and marketing strategies.
- Work with external partners, including influencers, media, affiliates, and payment providers, to ensure smooth market operations.
- Monitor and report on the performance of the Canadian market to senior management, providing insights and recommendations.
- Stay informed of industry developments and regulatory changes, assessing and optimizing their commercial impact on the business.
- Utilize both internal and external data sources to generate actionable insights that inform and support business decisions.

**Preferred Skills, Experience, and Qualifications**:

- Familiarity with Pinnacle and an understanding of its business model.
- Experience in monitoring and optimizing commercial performance metrics within a fast-paced, data-driven environment.
- Commercial or marketing background within the sports betting industry is preferred.
- Proven ability to develop and execute strategies to enhance commercial performance.
- Experience using data-driven insights to inform business decisions and improve outcomes continuously.
- Excellent interpersonal skills, with experience working across diverse teams, including commercial, research, and product development departments.
- Ability to build relationships with stakeholders at all levels and influence decision-making.
- Capacity to produce insightful reports and presentations for senior leadership and key stakeholders.
- Proficiency in conducting competitor analysis, market research, and commercial forecasting.
- 7+ years of experience in a similar role, with a strong focus on market expansion and profitability.

**Other**:

- In-office presence of min. 2 days is required. 3 days are preferred.

**We offer**:

- An environment passionate about growth and learning
- Competitive salary with bonus
- Fitness subsidy program
- Workplace that is conveniently located along the Yonge/Sheppard line

**Benefits**:

- Casual dress
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Toronto, ON