Trade Marketing Manager
1 week ago
**Imagine**...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. **The 5 C's** of Campbell - **Care, Character, Collaboration, Competitiveness, Creativity** - demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life **Connecting People Through Food They Love.**
We have an exciting opportunity in our Retail Sales Function on our **Sales Strategy** Team as **Associate Trade Marketing Manager**. This role is based out of our **Mississauga Head Office location** (60% in-office, 40% remote) and reports to the National Revenue Growth Manager. The Associate Trade Marketing Manager is responsible for modeling promotional strategies and developing recommendations that align with achieving both customer and brand targets. Tracks progress of plans within the fiscal year, providing awareness to Business Development Managers and National Sales Strategy Managers and inform promotional guardrails for annual operating plan development. to ensure Sales targets are met.
**Specific Accountabilities Of This Role**
**Business Team Participation**
- Model various pricing and promotion scenarios to develop strategy recommendation
- Support the development of category plans at customer / channel level that deliver sales objectives and meets the strategic needs of the business
Communicate learnings throughout the organization from account, channel, brand, and shopper insights, that help formulate consumer and trade plans
**Data System Integrity**
Working cross-functionally with the sales team, ensuring the data systems are updated with the most recent costing, retail, cost-of-goods, and promotional data
**Category Management**
- Assess competitive activities at customer/channel level impacting our commercial activities with action plan recommendation
- Review category shipment and consumption, account (POS) point of sale results to identify and evaluate brand/account opportunities and risks; develop action plan to support
Owner of Ad Grid & Lead on collision avoidance and guardrail compliance
**Planning Process**
Develop and execute annual trade plans that have been designed to link to the brand plans developed by the Brand Business teams
**Customer Team Participation**
Support the customer team with the tactics and tools required to achieve Annual Operating Plan (AOP) & strategic targets
- University Degree, business degree preferred
- Minimum of 2-3 years of CPG experience
- Effective analytical skills
- Effective experience with modelling (pricing) and data tools
- Effective ACNielsen tools and database capabilities
- Emerging interpersonal skills and ability to influence others to gain consensus
- Emerging knowledge of the S&OP process, supply chain operations and logistics is an asset
- Effective proficiency in MS Office (Excel, PowerPoint, Word)
- GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you'll be a direct contributor to the company's success and your voice will be heard.
- HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.
- COMPETITIVE COMPENSATION:? We offer a competitive base salary
- bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
- HEALTH and WELLNESS BENEFITS:? Competitive Health, Dental and Wellness benefits that start on your first day of employment including virtual health care, flex spending accounts, critical illness insurance, Best Doctors coverage, wellness workshops, virtual fitness classes, meditation and stretch breaks, on-site Fitness Center with a dedicated Fitness Consultant and an Employee Family Assistance Plan.
- INCLUSIVE CULTURE: ?Inclusion and diversity at all levels of the business are critical for achieving our strat
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