Marketing and Communications Specialist

**Title: Marketing and Communications Specialist**

**Reports to: Manager, Marketing and Communications (MARCOM)**

The Alberta Motor Transport Association (AMTA) is a not-for-profit, advocacy, and safety training association functioning as the Voice, the Standard, and the Resource for commercial transportation in Alberta. For nearly 85 years, our work - based on research, innovation, and engagement - has encompassed a broad range of environmental, psychosocial, economic, safety, and compliance matters that impact provincial highways. AMTA brings key stakeholders together to enhance the commercial transportation industry.

**OBJECTIVE**
- The Marketing and Communications (MARCOM) Specialist plays an integral role in AMTA’s Marketing and Communications (MARCOM) team and the Association by developing and executing innovative strategies, tactics, and creative content to help achieve AMTA’s vision, mission, and strategic objectives. The MARCOM Specialist is an action-oriented professional who thrives on being a part of a supportive, fast-paced team._

Reporting to the Manager, MARCOM, the MARCOM Specialist is an experienced marketing and communications professional, who takes a client-facing role with departments responsible for key initiatives. The MARCOM Specialist implements activities to engage diverse audiences.

This position works directly with the MARCOM team - and collaboratively with AMTA staff, members, and stakeholders - to plan, oversee, and execute a variety of projects and to create and share compelling content to amplify the AMTA brand. The MARCOM Specialist is a creative thinker and solutions-/member-oriented team player with a keen eye for detail.

**OUR CORE VALUES**

**Character of our People**

Relentless professional integrity with a commitment to service, collaboration, fairness, and respect that celebrates diversity and drives excellence in everything we do.

**Advancing Innovation**

Exploring opportunities for continuous improvement to provide solutions that support and encourage positive advancement of AMTA and industry.

**Member-Focused**

Hearing and responding to our members; respecting the importance of their experience and continuously striving to create value that exceeds expectations throughout our planning and delivery.

**Passion for Industry and Safety**

Bringing our energy and expertise to everything we do in support of an essential industry that makes the world a better place.

**MAJOR JOB FUNCTIONS**
- Marketing, communications, and engagement planning and execution: 60%
- Support with event planning and implementation: 20%
- Administration and logístical support: 10%
- General MARCOM administrative support: 5%

**COMPETENCIES REQUIRED**
- High degree of professionalism, integrity, and ethics
- Proven ability to anticipate, assess, and adapt to continually shifting priorities; maintain resilience in times of uncertainty; and wokseffectively in a fast-changing environment
- Ability to work as part of a highly collaborative team
- Capable of working independently when required
- Exceptional communication, organizational, and time management skills
- Ability to manage multiple projects at once, often under tight deadlines
- Excellent attention to detail
- Strong understanding of client relationship management
- Ability to assess options and implications and offer new ways to achieve outcomes
- Interact positively with a diverse range of internal and external stakeholders, including members, staff, and other target audiences
- Strong problem-solving and decision-making skills
- Highly developed emotional intelligence

**KNOWLEDGE/SKILLS REQUIRED**
- Computer proficiency with MS Office, Adobe, Canva, social media platforms, and project-management/event-planning platforms
- Basic graphic design skills considered a strong asset
- Applied knowledge of virtual meeting technologies (e.g.: Zoom, Teams, Meet, etc.)

**PRIMARY RESPONSIBILITIES**

The MARCOM Specialist is responsible for the development and implementation of MARCOM activities that support a wide variety of Association initiatives, projects, programs, and services. The position has both strategic and tactical responsibilities.

Responsibilities include communications planning, implementation, and advice; developing and implementing communication and marketing/promotional plans; writing and editing; providing advice and support for engagement activities; issues management support; media relations; and project support.

**Marketing and Communications**
- Develops and executes effective marketing, communications, and engagement to support AMTA projects, programs, and initiatives
- Supports the MARCOM team with all aspects of AMTA’s external and internal corporate communications, including strategic communications, marketing, media relations, crisis communications, publications, and more
- Develops, implements, coordinates, and monitors a variety of communications, promotional, and marketing initiatives across curr