Field Marketing Specialist

7 days ago

Toronto, Canada Fortinet Full time

**Description**:
We seek a Field Marketing Manager, as a key player in driving marketing initiatives and programs for Western Canada. This position works collaboratively across the marketing organization and closely with sales, engineering, and corporate teams to understand business and marketing goals and objectives and translate those goals into leading measurable marketing initiatives. This person will be responsible for management of regional initiatives from start to finish, measuring the effectiveness of all marketing initiatives, and generating sales opportunities and KPIs for their designated region.

**Responsibilities**:

- Collaborate with marketing leadership and sales to establish go-to-market strategies and plans and determine the most effective strategies to deliver Marketing Originated Marketing Pipeline to help sales meet revenue goals.
- Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions.
- Establish, manage and analyze program metrics to ensure efficiency and goal attainment.
- Create and deliver regular reports to leadership on campaign plans and results.
- Translating strategy to growth throughout the marketing funnel, conversion to closed sales, and achieving targets are going to be key for this role.
- Budget and vendor management skills and experience are required.
- Complete understanding and demonstrated track record across all tactics, with integrated marketing, communications, and PR tactics to drive the pipeline: Digital campaigns, call out campaigns, events, high-touch tactics, etc.
- Demonstrated leadership in public and private sector marketing, as well as experience with channel partners.

**Desired Skills**:

- Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of sales teams.
- Ability to work cross functionally to plan and execute successful lead generation marketing programs.
- Ability to manage the planning and execution of programs in a deadline driven environment.
- Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
- Travel required throughout the region and nationally primarily to support programs.
- Other duties as required.

**Required Experience**:

- Min 5 years of marketing management experience at a tier 1 technology vendor preferred.
- Must have experience in marketing management, events, digital promotion, advertising and other tactics.
- Requires a professional attitude and ability to manage strategic and tactical tasks.
- Excellent verbal, written, interpersonal, and communication skills. Experience working with channel partners, media, and industry analysts.
- Proven ability to engage and involve sales and other executives.
- Required a deep understanding of marketing and knowledge of marketing and sales through an indirect business model.
- Experience developing lead generation strategies and measuring lead generation campaigns.
- Some regional travel within Canada may be required.
- Preferred location is GTA - Central region location outside of GTA with Hiring Manager approval.

**Education**:

- Bachelor's Degree in Marketing or related degree, or Engineering/Computer Science. MBA a plus.

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