Business Unit Leader, Mds

**Job Description Summary**:
Reporting to the President of the Canada Region and to the President of MDS, the Business Director of MDS, Canada leads the customer facing Commercial team (Sales & Clinical, Marketing). This role is the most senior leader in MDS Canada and is in charge of defining, driving and executing on the business strategy related to all commercial activities for the MDS Canada Region. This includes determining, based on the business strategy, the current and future portfolio and what is the best go-to-market strategy needed to achieve growth, category share, gross margin, and new product commercialization objectives.
Key performance metrics for this executive include sustainable revenue and margin growth, new product launch success and category share gain. This leader is expected to ensure flawless execution of sales and marketing plans to build a growing, sustainable, and profitable business. To that end, the Business Director will lead and develop a coordinated, efficient, and high performing sales and marketing organization that builds strong customer loyalty to the MDS business. This position will have responsibility for developing commercial marketing plans and strategies and tactics required to execute on those plans, building and sustaining a diverse and engaged organization with the right commercial capabilities, and managing and developing talent.
**Be part of something bigger**

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 75,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Reporting to the President of the Canada Region and to the President of MDS, the Business Leader of MDS, Canada leads the customer facing Commercial team (Sales & Clinical, Marketing). This role is the most senior leader in MDS Canada and is in charge of defining, driving and executing on the business strategy related to all commercial activities for the MDS Canada Region. This includes determining, based on the business strategy, the current and future portfolio and what is the best go-to-market strategy needed to achieve growth, category share, gross margin, and new product commercialization objectives.

Key performance metrics for this executive include sustainable revenue and margin growth, new product launch success and category share gain. This leader is expected to ensure flawless execution of sales and marketing plans to build a growing, sustainable, and profitable business. To that end, the Business Leader will lead and develop a coordinated, efficient, and high performing sales and marketing organization that builds strong customer loyalty to the MDS business. This position will have responsibility for developing commercial marketing plans and strategies and tactics required to execute on those plans, building and sustaining a diverse and engaged organization with the right commercial capabilities, and managing and developing talent.

**Responsibilities**:

- Develop and implement plans and strategies to drive revenue and profit growth, ensuring the attainment of Canada Region’s overall goals. Lead the budgeting process, including quarterly and annual expense forecasting. Develop and execute an effective portfolio strategy for the business unit in Canada
- Provide strategic recommendations for improving the productivity and effectiveness of sales force. Design, implement, and manage sales forecasting, planning, and budgeting processes. Establish high levels of quality, accuracy, and process consistency to be institutionalized in the sales organization. Ensure planning, forecasting, and budgeting efforts are appropriately integrated with other planning processes employed within the organization. Oversee the plan for the optimal deployment of sales personnel. Make recommendations for changing sales roles, coverage models, and/or team configurations in order to maximize productivity. Lead change management process to build organizational understanding of proposed changes, establish support from key leadership stakeholders, and effectively implement new deployment and job models.
- Design sales incentive compensation programs that provide market-competitive pay, reinforce sales organization strategy, and align with business and sales organization objectives. Define optimal performance measurements and performance management programs required to ensure success as defined by increased revenue growth, increased market share, and strong margins. Align reporting, training, and incentive programs with performance management priorities.
- Ensure that customer feedback and relevant information is gathered in real time. Compile and effectively communicate information / data related to customer and prospect interactions to help the organization become more customer-centric. Moni