CRM Specialist

**Classification & Regular Hours**: Hours per Week: 35 Salary Grade: 14 **About Western**: Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference. **About Us**: The Office of the Registrar is dedicated to helping our students achieve their academic goals by providing to the Western community an array of integrated student-related services in a confidential and professional environment. The RITS team, comprised of the PeopleSoft, Salesforce, and Web & IT teams, provides complete support and maintenance for Registrar services, enhancing information and knowledge-based management, improving efficiencies and system design, leading technological innovation, and assisting in holistic unit reporting and business analysis. The team creates and manages websites and IT services for units within the Registrar's Office and other units on campus (e.g., Student Experience, Western International, Faculties) working with large Enterprise IT systems, including PeopleSoft HE, PeopleSoft HR, Western’s LMS, Laserfiche, Microsoft, and Salesforce. The team values collaboration with other departments across campus on service outcomes for faculty, staff, and students. **Responsibilities**: **Qualifications**: - Education: - University degree in Computer Science or related field - Salesforce Administrator or Salesforce Marketer Certification preferred - Salesforce Certi¿cation completed or in progress preferred - Experience: - Experience in marketing, technology, and/or consulting - Development experience using HTML/CSS - Experience working in a role involving Salesforce and Marketing Software preferred - Experience with data migration and integration knowledge preferred - Knowledge, Skills & Abilities: - Excellent communication skills with a demonstrated ability to complete detailed analytics and reports and interact with technical and non-technical users - Strong verbal and written communication skills to translate information into easily understood terms, summarize information and to write clear and concise procedural documentation - Ability to handle diverse situations, multiple projects, and rapidly changing priorities - Ability to provide solutions by using imaginative approaches where constructive thinking and innovation are required - Ability to discern needs and expectations in order to provide accurate and appropriate guidance and support - Strong record of teamwork, with an ability to work independently and collaboratively to achieve department goals - Customer service skills with a desire to achieve results in a professional and timely manner - Detail-oriented with an ability to function and process information with high levels of accuracy - Ability to identify opportunities for improvement, while being open to trying new ideas and working methods - Ability to interact professionally with students, staff, faculty, and other members of the University community - Knowledge of PeopleSoft Higher Education - Advanced understanding of marketing automation - Understanding of database concepts, data management and segmentation best practices - Demonstrated ability to architect, build and execute complex marketing automations and related reporting & analytics - Team leadership experience managing resources responsible for marketing automation projects **Western Values Diversity**: **Please Note**: We thank all applicants for their interest; however, only those chosen for an interview will be contacted.