Brand Manager

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.,: Where Moments Matter

At Corby and Hiram Walker, we’re more than a company - we’re curators of unforgettable moments. Our portfolio boasts some of Canada’s most iconic and award-winning brands, including J.P. Wiser’s, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb’s rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group’s Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that’s just the beginning.

Through its affiliation with Pernod Ricard SA, Corby represents leading international brands such as Absolut vodka, Jameson and Redbreast Irish whiskies, The Glenlivet, Chivas Regal, Ballantine’s and Aberlour Scotch whiskies,, Altos tequila, Malibu and Havana Club rums, Kahlua liqueur, Skrewball Peanut Butter whiskey, Jefferson’s and Rabbit Hole bourbon whiskies, Del Maguey Single Village mezcal, Beefeater and Malfy gins, and Perrier-Jouët and Mumm champagnes, - making our portfolio the most comprehensive in the market.

Why Choose Us?

Igniting Conviviality: Derived from the French word “convivialité,” our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together.

Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you’re a seasoned professional or just starting your journey, we’re invested in your growth.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business

Learn about our rich heritage by clicking **HERE**for Corby and **HERE** for Hiram Walker.

Join us at Corby and Hiram Walker, where every day is an opportunity to make a difference.

**Position Summary**:
Are you a passionate brand builder looking to shape the future of some of the world’s most celebrated spirits? Join us as a Brand Manager and take the lead in bringing to life the growth strategy for our Champagne, Sparkling, and Ungava Spirits Co. portfolio — including Perrier-Jouët, G.H. Mumm, Martell, Ungava, Chic Choc, and Cabot Trail.

This role offers the opportunity to drive creative marketing programs that inspire consumers, collaborate with cross-functional teams across Canada, and influence how these exceptional brands show up in market. If you’re motivated by innovation, connection, and meaningful impact, this is your next career move.

**Who will love this job?** **Please note: this is a bilingual position (English/French). If you’re fluent in both languages and enjoy using them day-to-day, we’d love to hear from you**

- **Strategic thinkers** who see both the big picture and the details — using insights to spark bold, creative marketing ideas.
- **Collaborators** who thrive in a team environment and enjoy partnering across Sales, Customer Marketing, and external agencies to bring campaigns to life.
- **Analytical minds** who enjoy turning data into stories, use performance insights to inform smart brand decisions.
- **Curious innovators** who stay ahead of consumer and market trends and bring fresh ideas to established brands.
- **Organized multitaskers** who can balance multiple priorities while keeping timelines, budgets, and execution on track.

**What you’ll do**

**Brand Strategy & Execution**

- Develop and implement integrated 360° marketing programs across retail, on-premise, media, public relations, sponsorships, and experiential channels.
- Partner with agency teams to create breakthrough campaigns, artwork, and point-of-sale materials that stand out in a competitive market.
- Support regional marketing activation, adapting brand programs to key provincial markets.
- Collaborate with Customer Marketing on retail programming, category management, activity calendars, sponsorships, events, and training.
- Ensure all marketing activities are executed to the highest standards and deliver measurable impact.

**Brand Planning & Insights**

- Contribute to the development of annual brand plans and reviews with the Senior Brand Manager.
- Partner with Sales to commercialize marketing strategies across Canada.
- Work with Consumer Insights to identify opportunities that unlock growth and manage key brand research projects.
- Monitor brand and competitive performance, including pricing, distribution, and promotional activities, and provide clear, actionable reporting.

**Budget & Performance Management**

- Manage brand A&P (Advertising & Promotion) budgets, ensuring accurate allocation, tracking, and reconciliation.
- Evaluate campaign effectiveness, summarizing insights and recommendations for continuous improvement.
- Share evaluation results with stak