Copywriter

We are looking for a talented **Copywriter** to develop and execute integrated business-to-business (B2B) content marketing programs for our clients. Reporting to the Content Marketing Manager, the Copywriter will be involved in all types of content formats for multichannel campaigns. Roles and responsibilities will revolve around strategizing, ideating, conceptualizing, writing, researching, and editing content on clients’ owned channels, editorial publications, and other distribution platforms.

The role will be based out of our office in East Toronto (282 Richmond St E). The right individual is in the GTA and enjoys the hybrid workplace model of working from home and coming to the office 2-3 times a week. Being a great employer is important to us, and as such we offer competitive rewards and benefits.

**What you'll be doing**:

- Participate in internal brainstorms with the wider Content team and have continuous contact with clients around maintaining and creating new content.
- Maintain client websites - write, edit, and ensure consistent and clear messaging for search engine optimization (SEO) and conversion.
- Create purpose-driven content that engages, educates, and converts. Our clients work in the construction, manufacturing, ingredients, pharmaceuticals spaces. Check out what we’ve done
- Collaborate with design, web, and analytics teams to test and learn.
- Audit clients’ existing content strategies and edit/inform where necessary.

**What you bring**:

- Degree or diploma in Copywriting, Communications, Marketing, Journalism, Creative Writing, Professional Writing, or English with a solid understanding of content marketing. Prior experience as a copywriter, content writer, and/or freelance writer is preferred. Interest in business-to-business (B2B) marketing and creative communication.
- Ability to multitask and manage several projects at once.
- Five (5) or more years of experience developing and implementing content strategies across multiple channels for different demographics.

**Who you are**:

- You are a creative mind, a lateral thinker, and an eloquent writer. You think big and small―equally capable of big picture vision and attention to detail.
- You read a lot, including books about business, strategy, psychology, marketing, branding, and advertising. You are insightful and inquisitive. You ask interesting questions. You constantly learn new things to hone your mental sharpness and inventiveness.
- You prefer clear and concise, or better yet, witty and wise. You know when to switch voice and tone into what will resonate with the intended audience for the desired outcome.
- Curious about human nature, you observe behaviour, which gives you the ability to empathize with any audience.
- You think independently. You find sketching out and/or jotting down ideas by hand helps steer your brain and keeps your creative thoughts structured. You debate ideas assertively and collaborate open-mindedly. Once a decision is made, you move forward promptly.
- You are driven to create great work. You are a composed communicator, able to present ideas to different clients and audiences. You are tech-savvy and adaptable to new technologies and/or systems quickly.

Motum B2B is a boutique business-to-business marketing agency where passion and teamwork are top priorities. We offer a friendly, collaborative work environment with an emphasis on innovation in B2B marketing best practices. We are a highly creative team focused on excellence and client success.

**What we offer**:

- Highly creative environment
- Hybrid work environment
- Work-life balance
- Team events and team-building activities
- Competitive health & dental benefits
- RRSP matching program
- Career development opportunities- Motum B2B is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered._