Social Media Specialist
1 week ago
Company Description
**Who we are**:
At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
**Job Description**:
**POSITION OVERVIEW**
**_(Hybrid Work environment)_**
As a Social Media Specialist you will have a great opportunity to contribute to the development and execution of RW&CO. social media presence. You will be working daily with cross-functional teams to accomplish your projects, with lots of autonomy and support to really thrive.
**RESPONSIBILITIES**
- Build brand awareness and grow the brand’s presence and fan base on social media.
- Develop social media calendar for different platforms (Mainly: Instagram, Tiktok & Facebook) in alignment with the brand communication plan.
- Own the content creation process from conception to posting, including filming and editing short-form videos for TikTok and Instagram.
- Actively monitor and interpret social media KPIs and leverage them in developing engaging social content.
- Actively contribute to the paid media execution plan across all social medias and display banner ads.
- Contribute to monitoring public and private engagement on all active social media platforms, including partnering with the Customer Care team when needed.
- Identify opportunities in user generated content and leverage them to increase the relatability and authenticity of the brand.
**Qualifications**:
**QUALIFICATIONS & COMPETENCIES**
- Bachelor’s degree in a related field such as Marketing, Communications
- 2+ years of experience in Marketing (experience within the fashion retail industry is an asset)
- Passion and enthusiasm for social media and influencer marketing.
- Experience with content creation tools and video editing is an asset.
- Ability to work in a self-directed, fast paced environment and to multi-task.
- Bilingual
Additional Information
**What we offer (Why work with us)**:
- Hybrid Work Environment
- A competitive benefits package (Full Time Employees Only)
- Paid Time Off, Sick Time, Flex Days & Vacation (Full Time Employees Only)
- Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
- 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
- Generous Employee Referral Policy
If this inspires you let’s talk. Send us your resume today
By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.
There are many ways to wear a career at RCL #ReadytoRCL
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