Digital Marketing Specialist, Retention

**_Job Title:_**: Digital Marketing Specialist, Retention

**_ Role Overview:_**:
As a critical member of the McAfee retention team, the digital marketing specialist will be responsible for effectively managing multiple campaigns and a/b tests in a fast-paced, team-oriented environment. This person will report to the Digital Marketing Manager and work closely with them to drive strategic initiatives through day-to-day execution for a key customer segment prioritized as one of the top growth levers for the company.

**About the role**:

- Collaborate with global, cross-functional teams to drive key business metrics through day-to-day coordination of a/b testing and marketing initiatives
- Effectively own and manage multiple projects simultaneously through different aspects of the testing and project lifecycle including ideation, creative, development, and results analysis
- Proactively drive projects to meet deadlines, and escalate issues as needed
- Communicate project status and updates in a consistent and timely manner
- Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, and internal databases

**About the role**:

- Collaborate with global, cross-functional teams to drive key business metrics through day-to-day coordination of a/b testing and marketing initiatives
- Effectively own and manage multiple projects simultaneously through different aspects of the testing and project lifecycle including ideation, creative, development, and results analysis
- Proactively drive projects to meet deadlines, and escalate issues as needed
- Communicate project status and updates in a consistent and timely manner
- Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, and internal databases

**About you**:

- You have at least 5 years of professional experience and proven demonstration of driving numerous initiatives in a fast-paced, innovative environment
- You have a passion for managing projects from start to finish, you love the creative process, and you are a stickler for details
- You have an understanding of the a/b testing process and have experience with data-driven experimentation/decision making
- You demonstrate proficiency with analyzing, interpreting, and leveraging quantitative and qualitative data to generate hypotheses and showcase results
- You have strong interpersonal communication skills to develop key relationships and motivate teams to accomplish objectives
- You have knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms such as Google Analytics and Optimizely

LI-Remote

**_
Company Overview_**:
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

**_ Company Benefits and Perks:_**:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.