Part-time Marketing Specialist

1 week ago

Toronto, Canada Craig's Cookies Full time

**Overview**:
Craig’s Cookies Inc. is a successful, innovative and exciting Toronto-based retail company, offering a wide range of premium cookies and amazing service to customers. We have been in business since 2018 and have six corporate locations.

To build the success of the business and to aid the national growth of our company, we are seeking a Part-Time Marketing Specialist (20 hours maximum commitment per week in office role) to provide integrated Marketing development support and help build our awesome brand.

**Primary Responsibilities**:
Oversee Craig’s Cookies retail marketing plan and performances, by developing marketing tools and platforms Websites, Social Media, CRM etc.), and by monitoring local retail activities ensuring an optimized relationship between all store locations and its customers and prospects.
- Work closely with Head Office to define, implement and monitor Craig’s Cookies retail marketing strategy and ensure alignment across all current and future store locations
- Ideation on promotional advertising, experiential activations/events, store programs, direct marketing, new product launches as well as customer retention marketing
- Coordinate retail marketing and brand activities to ensure a cohesive and consistent marketing message
- Monitor, review and consult store locations on how to effectively communicate on owned platforms: websites, social media and other customer facing digital platforms
- Website optimization SEM / SEO, social media messaging and digital direct marketing activities via new tools

**Qualifications**:

- Minimum 5 years sales and marketing overall experience (retail based or similar experience an advantage)
- Experience with paid media and online advertising; SEM & SEO; Website content management
- Website Analytics and Conversion Metrics; Social Media publishing and reporting, ecommerce platforms experience

**Skills & Education**:

- Degree or Diploma in Business, Marketing or Advertising
- Excellent project, budget & people management skills
- Ability to work conceptually and strategically Excellent written and verbal communication skills

**Job Type**: Part-time
Part-time hours: 20 per week

**Salary**: From $30,000.00 per year

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Toronto, ON M4Y 2C6: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 3 years (preferred)

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