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Director Marketing, Cards
2 weeks ago
**Job Summary** **What is the opportunity?** Avion Rewards is a leading Canadian loyalty program which offers members the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. As one of the largest travel providers in Canada, Avion Rewards makes it possible for members to benefit from the program's market-leading "any airline, any flight, any time" travel offering, as well as its flagship Avion credit cards and concierge service. RBC holds the largest credit card market share in Canada with a robust suite of leading proprietary and co-branded credit cards spanning travel, everyday spending, and cashback. Are you a strategic thinker who thrives at the intersection of vision and execution? As Director, Marketing, Cards & Loyalty Strategy & Integration, you’ll play a pivotal role in driving the alignment, effectiveness, and impact of go-to-market strategies across the Cards & Loyalty portfolio. Reporting to the VP, Marketing, Cards & Loyalty, you will act as a trusted advisor and thought partner—translating high-level business strategies into actionable plans, enabling seamless cross-functional collaboration, and shaping the overall marketing agenda. This is a unique opportunity to influence the direction of a high-performing marketing team and contribute meaningfully to the success of one of Canada’s largest and most innovative loyalty and credit card portfolios. **What will you do?** - Advise Cards & Loyalty marketing leadership in the development and execution of go-to-market strategies aligned with key business objectives. - Plan and facilitate strategy sessions that translate big-picture goals into integrated, actionable marketing plans. - Provide strategic recommendations to improve the focus, efficiency, and impact of the overall marketing plan. - Serve as strategic storyteller—crafting executive-level communications, presentations, and performance reporting for senior leadership and cross-functional stakeholders. - Act as the primary intake and prioritization lead for high-impact initiatives and requests, ensuring alignment with top business priorities. - Drive the operational rhythm of the Cards & Loyalty team by planning leadership meetings, tracking topline Cards & Loyalty OKRs and budget, and maintaining accountability for key deliverables. - Partner with marketing leadership and finance to support strategic budgeting and optimize resource allocation. - Liaise with Field Enablement and enterprise partners, as needed, to ensure cross-functional alignment and support for marketing initiatives. - Monitor short - and long-term KPIs, analyze market and competitor trends, and synthesize customer insights to inform and adapt marketing strategy. - Oversee internal research processes to ensure alignment with business objectives and broad sharing of actionable insights. - Lead award submission processes that showcase Cards & Loyalty achievements and reinforce Avion’s standing as a globally recognized loyalty brand. - Provide leadership to the team engagement committee and support initiatives related to culture, training, and internal communications. - Support the execution and adoption of change management initiatives across the team. - Lead or oversee high-impact special projects, as required. **What do you need to succeed?** **Must-have** - 10+ years of progressive experience in marketing, loyalty, and/or credit cards, with a proven track record of developing B2C strategies that drive sustainable business growth. - Strong analytical capabilities with the ability to interpret data, uncover insights, and shape go-to-market strategies aligned to key business objectives. - Demonstrated ability to influence stakeholders at all levels, including cross-functional partners and senior leadership, without direct authority. - Strong executive presence and sound judgment, with experience advising on strategic decisions and sensitive matters. - Proven success in leading or supporting large-scale change initiatives, with a focus on driving adoption and long-term impact. - Critical thinking and problem-solving skills, underpinned by strong business acumen and a deep understanding of consumer behavior, market dynamics, and competitive trends. - Exceptional communication and presentation skills, with the ability to simplify complex topics and craft compelling, executive-ready narratives. - Highly organized and detail-oriented, with strong planning, project management, and time management skills. - Collaborative, team-first mindset with a proven ability to build trusted, productive relationships across diverse stakeholders. - Passion for innovation and a curiosity to explore new marketing strategies, technologies, and approaches. - Comfort working in a fast-paced, dynamic environment that values agility and accountability. - Undergraduate degree in Marketing, Business Administration, or a related field (MBA or advanced degree considered an asset). **What’s in it f
