Specialist - Digital Ad Operations
4 days ago
TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.
Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.
The Digital Ad Operations Specialist will manage the daily operations and execution of direct display, programmatic, content and data campaigns. The role will focus on facilitating implementation, trafficking creative, managing delivery, optimizing performance and reporting. The Specialist will support assigned Account Executive(s) with strategic recommendations and optimizations resulting in developing new revenue and advertising opportunities for OEM’s, financial and insurance clients.
**Key Areas of Responsibility**:
- Set up and launch new display campaigns using the ad server
Manage programmatic and data networks and systems, setting up and launching programmatic campaigns across multiple platforms
- Coordinate across multiple teams (Creative, Product, Content, Data) to ensure all campaign elements are provisioned prior to campaign launches.
- Provide inventory forecasts, optimization suggestions and regular campaign reporting
- Ad testing and implementation of standard display, video and mobile campaigns, monitoring delivery and troubleshooting campaigns and creative
- Keyword sourcing and selection, performance analysis and regular reporting
- Connecting campaigns to audience data for advanced targeting capabilities
- Analyze our inventory to identify missed revenue opportunities
**Job Requirements**:
- 3 years proven online display management advertising experience.
- High level of proficiency in MS Office particularly Excel
- Strong understanding of ad operations, demand partners and programmatic platforms
- In-depth experience with online media buys and online media sales, including CPM, Programmatic Guaranteed and Preferred deal campaigns.
- Experience in data management, report extraction & analysis
- Experience with behavioral targeting, retargeting, and programmatic sales
- Superior web analytical skills. Ability to identify business opportunities and strategies through thorough analysis of web statistics and usability tests- Experience with Data Management Platforms (Adobe, Lotame) considered an asset
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