Copywriter

**ABOUT GOWLING WLG**

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values - The Power of Teamwork, Always Striving to be Better, We all Bring Something Different - in all that we do.

Diversity, equity, and inclusion are an integral part of our firm’s core values. We are always striving to build a more equitable, engaging and rewarding workplace by attracting and retaining talented people from a diverse range of backgrounds, cultures and experiences. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Our diverse group of legal professionals, law students, law clerks, paralegals, legal administrative assistants and business services team members work together, and are respected and valued for their individual contributions.

**PROFILE**

Gowling WLG is looking for a Copywriter to join our global Marketing & Business Development team for a 12-month contract. This role can be based out of any of our Canadian offices (Vancouver, Calgary, Hamilton, Waterloo, Toronto, Ottawa or Montreal) or in Birmingham, United Kingdom.

We are in the process of redeveloping our website to enable us to deliver a better user experience and better represent our offices around the world. We are looking for an experienced copywriter to audit, review and where necessary rewrite our web site content to better reflect our brand and create consistency.

The individual will need to be able to work well within the challenges of a multi-national, partner-led organization and deliver high quality; search optimised marketing and sales content.

**ROLES AND RESPONSIBILITIES**:

- Writing and editing clear and compelling marketing and sales copy for the website, keeping within brand guidelines.
- Auditing existing content, including conducting an SEO analysis to identify gaps, performance issues and optimisation opportunities.
- Creating and managing a detailed work plan, including timelines for delivery and a list of required stakeholder inputs and approvals.
- Consulting various stakeholders, including senior firm leaders and department heads, to understand and manage their content objectives.
- Liaising with translation teams with respect to content required in multiple languages.
- Collaborating with global Business Development teams, from concept development to delivery of final product.

**QUALIFICATIONS**
- Ability to navigate a large multi-national organization and collaborate effectively with stakeholders spanning a range of departments globally, including senior executives.
- Excellent copywriting, editing, research and proofreading skills, with proven experience writing effective, benefits-driven sales copy in a B2B environment.
- Solid understanding of SEO principles, tactics and tools.
- Excellent organizational and project management skills.
- Familiarity with the professional services industry, coupled with a general business aptitude, would be considered a strong asset. Experience of working in partnership-led organizations would be ideal.
- Experience working with style guides.
- Experience with content management systems, particularly Sitecore.

Gowling WLG employees benefit from a hybrid work environment. _You may be required to be flexible in your working hours to accommodate global time zones._

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.