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Sales Manager, Major Events
2 weeks ago
**,OVERVIEW**
Ottawa Tourism’s vision is to be one of Canada’s most visited, sustainable, vibrant, and valued urban destinations and the tourism authority for key economic development and city-building decisions in Ottawa. Ottawa Tourism's mission is to market and sell Ottawa as a compelling leisure and business destination and lead or participate in initiatives that improve Ottawa’s visitor experience. We contribute to the broader economic development objectives of the city and the success of our stakeholders and, by doing so, enrich the quality of life for all Ottawa residents.
As a key position within the Business & Major Events team, the Manager, Major Events & Sport contributes to the overall organizational mission and vision by bringing excellence to the critical field of sport event sales.
Reporting to the Assistant Director, Major Events & Sport, the Manager, Major Events & Sport, will lead the team’s efforts to attract major sporting events to Ottawa and to foster and build relationships with relevant stakeholders. The position also helps the team in its overall efforts to further drive the performance of the Business & Major Events team, and to achieve and exceed defined sales targets.
As a key leader and decision-maker on the Business & Major Events team, the Manager, Major Events & Sport is expected to think and act independently, and to possess a high degree of leadership capability.
**Key Competencies**
- Understanding of and appreciation for the national and provincial sport sales landscape.
- Managerial-level communication and presentation skills.
- Strong ability to prioritize, manage projects, and think strategically.
- Willingness to act as a key contributor in a fast-paced organization.
- Ability to accept direct responsibility for initiatives and concerns that are vital to the organizational success of the sport sales function.
- Ability to build and maintain external relationships; high level of competence in stakeholder management.
- Broad flexibility in outlook, task orientation, working style, and approach.
- Strong commitment to continuous self-improvement and to the improvement of the sport sales function.
**Primary Areas of Responsibility**
- _
- Assist supervisor (or other senior leader as directed) in the development and execution of projects and organizational initiatives as required and directed.
- Participate as a key member of the Business & Major Events team, helping to define and refine the team’s strategic goals, operational priorities, and long-term vision.
- Work collaboratively and in partnership with key members of the Ottawa Tourism team
- Work collaboratively and in partnership with key external stakeholders; manage stakeholder relations to achieve maximum impact and success.
- Identify, assess, facilitate, and coordinate sport sales opportunities that will serve to achieve sales goals and overall organizational goals.
- Build and maintain awareness of available funding support opportunities for major signature events.
- Liaise with event rights holders and producers to facilitate programming and event coordination among community partners, including municipal, provincial, and federal government agencies.
- Assess the viability of business plans, with particular attention to funding models, management options, timelines, roles and responsibilities, and other relevant issues.
- Act as an exemplary ambassador for Ottawa Tourism at all external events, as directed and required.
- Build brand awareness, identify accounts with opportunities for our members, document and track results.
- Generate leads, close business and prepare customized bid proposals and conduct bid presentations.
- Manage assignments as outlined in our annual sales and marketing plan and oversee associated budgets.
- Develop and lead Ottawa Tourism’s relationship with sport industry experts and other relevant stakeholders.
- Plan & host client site inspections and familiarization tours.
- Mentor and coach junior colleagues, where appropriate and applicable.
- _** Qualifications & Required Competencies**
- Post-secondary education, ideally in a relevant discipline.
- Minimum 3-5 years’ experience in business-to-business sales (hospitality and/or meetings industry preferred).
- Proven sales productivity record and strong customer service focus.
- Strong organizational and administrative skills preparing presentations and reports.
- Proficiency in all aspects of Microsoft Office software.
- Highly developed communication, negotiation and interpersonal skills.
- Excellent written and verbal interpersonal and communication skills.
- Ability to work with limited supervision, multi-task and meet sales targets.
- Some experience in and exposure to leadership and employee development; interest in and willingness to develop these areas and to mentor and coach more junior colleagues.
- Available and eligible for travel to meet with current and potential customers and attend industry related
