Social Media Specialist

**Build a rewarding career with Steinbach Credit Union**

SCU is one of Manitoba’s largest credit unions and one of the ten largest in Canada with over $10 billion in total assets. For more than 80 years, we have worked with our members to create relationships based on trust and support. Our goal is to provide advice and recommend products and services that are tailored to meet every member’s individual needs.

Our member-centric approach is a key driver in everything we do, and our level of service is second to none. We provide an environment of trust in which members feel comfortable doing business and they will recommend us to their family and friends. For more information, please visit our website.

**An exciting opportunity awaits**

We currently have an opportunity for a Social Media Specialist to join our team in the Winnipeg or Steinbach branch. The Social Media Specialist will play a crucial role in enhancing SCU’s social media presence by managing and executing strategic social media initiatives. This role is responsible for creating high-quality, compelling content for multiple social media platforms, as well as monitoring and engaging with audiences, and analyzing performance to drive engagement, build brand loyalty, and support business goals.

**Specific Responsibilities**:

- Develop, implement and manage a social media content calendar aligned with marketing initiatives and organizational goals.
- Leverage competitive research to determine platform, messaging, and key audiences.
- Plan, create, publish, and share new content (including original text, images, and video) to build meaningful member connections, increase brand awareness, and encourage community members to engage with the brand.
- Maintain daily management of social media accounts, including posting, scheduling, and responding to comments and messages, while ensuring consistent messaging and brand voice across all platforms.
- Actively engage followers, members, and influencers on social media to foster a positive brand reputation and build an engaged online community.
- Investigate, assess, and recommend new or emerging strategies to reach audiences.
- Collaborate with the marketing team to develop and maintain a content calendar. Plan and schedule posts to ensure consistent, timely and relevant content is delivered.
- Develop proactive and reactive communication strategies to respond to feedback and protect the organization’s reputation.
- Work with a variety of cross-functional business partners, including senior management and project leaders, to support the conception, planning, creation, implementation and dissemination of social media plans that align to brand and organizational goals.

**Qualifications**:

- Bachelor’s degree in marketing, Communication Business Administration, or an equivalent combination of education and experience would be considered.
- 4 to 7 years of demonstrated experience in social media, digital marketing, and content creation, preferably within the financial services sector.
- Proficiency in social media platforms (Facebook, Instagram, LinkedIn, etc), as well as management tools and analytics platforms.
- Self-motivated with strong organizational skills, analytical talent, and attention to detail.
- Proven ability and experience in developing engaging content with exceptional written and verbal communication skills.
- Strong project management skills and ability to handle multiple projects simultaneously.
- Graphic design and video editing experience preferred.
- Experience developing and executing on a comprehensive content strategy.
- Ability to work collaboratively in a team environment.

**How we'll reward you**

You can look forward to joining an organization that values teamwork and its membership. You will receive a competitive annual salary based on skills and experience. In addition you would be eligible for variable compensation and matched pension plan per SCU policies. You will also receive a great host of benefits, including:

- Extended medical, dental, vision benefits, plus a healthcare spending account (premiums 100% paid by SCU)
- Short Term Disability, Long Term Disability, Life insurance, and AD&D insurance
- Employee Banking Benefits (i.e. free chequing account, low interest MasterCard, bonus rate on deposit and lending products)
- Opportunities for professional development
- Clothing allowance

**Accessibility and inclusivity**

We believe our employees should represent the diversity of our members and the communities in which we live and serve and we encourage all qualified individuals to apply. If you require an accommodation for the recruitment or interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we’ll work with you to meet your needs.

**Closing Date: March 9, 2025