Marketing Manager, Rare Disease

**Job Function**:
Marketing
**Job Sub Function**:
Advertising & Promotions
**Job Category**:
Professional
**All Job Posting Locations**:
Toronto, Ontario, Canada

We are searching for the best talent for our Marketing Manager, Rare Disease role, based in Toronto, Ontario, Canada.

**About Rare Disease**

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Johnson & Johnson is working to tackle the challenges in rare disease by diving deeper into research with the aim of developing new, transformational medicines that address unmet needs for rare disease patients. These efforts span many disease areas including pulmonary arterial hypertension, myasthenia gravis and others.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Are you a ground-breaking leader looking to craft and deliver innovative ways to transform care for patients in Canada? Are you passionate about healthcare, and have a dream to bring creative ideas and products to patients? If so, we are looking for YOU to join our team.

**As the Marketing Manager, you will be responsible for**:

- Develop and implement strategies that will deliver strong business results and deliver value within the rare disease market
- Leverage insights for effective decision making
- Identify and develop competitively differentiated strategies, using both traditional as well as innovative digital tools
- Training and support to the sales team on product messaging, promotional tools and marketing initiatives to ensure alignment and effectiveness in the field
- Develop and monitor sales forecast and marketing budget
- Ensure initiatives are completed in accordance with J&J’s compliance and regulatory policies, PAAB and IMC codes
- Conduct in-depth market research as well as internal and external customer engagements to identify trends, competitive landscape, and customer insights specific to advancing the business
- Design, implement, and lead omnichannel marketing campaigns, digital engagement models and customized content strategies towards targeted healthcare professionals
- Lead cross-functional teams and collaborate compliantly and extensively with Medical, Regulatory, Access and Sales Teams
- Analyze the effectiveness of marketing initiatives through metrics such as engagement, conversion rates, and sales performance, making data-driven adjustments as needed.

**Qualifications**:

- University degree (science or business related) is required. MBA is preferred.
- A minimum of 3 or more years previous product management and/or pharmaceutical commercial experience is required.
- Demonstrate intellectual curiosity and innovative approach, in developing and driving breakthrough marketing strategies, aligned with business goals and compliance regulations.
- Proficient in analyzing market data, competitor activity, and customer insights to inform marketing strategies.
- Capability to lead and inspire a team, fostering a collaborative and inclusive work environment.
- Strong verbal and written communication skills for effective messaging and engaging diverse audiences, including healthcare professionals and patients.
- Proven ability to manage multiple projects simultaneously with attention to detail and timeliness.
- Experience working cross-functionally with sales, medical affairs, and regulatory teams to ensure alignment and execution of marketing initiatives. Demonstrate ability to lead without authority.
- Experience driving digital marketing and customer engagement tools and techniques, including content marketing
- English/ French bilingualism is an asset

**#LI-Hybrid**: