Manager, Integrated Communications

Overview:
The Manager, Integrated Communications is part of a fast-paced team of integrated communications and marketing professionals. Under the direction of the Director, Integrated Communications, the team works closely with a wide range of campus stakeholders to develop strategic communications to advance the University of Waterloo’s reputation.

This position is accountable for identifying and delivering the strategic institutional communications content, used across multiple channels to advance the University’s image, profile and reputation with local, national and global audiences. The position will develop and implement traditional and digital communication activities in support of strategic goals.

The incumbent will be a storyteller and editor, providing leadership and guidance to senior leaders, administrators and staff on content creation and management. The incumbent will provide guidance to communication colleagues across campus who contribute to the University’s program of content marketing.

This position is responsible for planning, evaluating and producing the highest quality content, which will further the reputation and strategic goals of the University. The incumbent must be a highly skilled writer, with superior understanding of both traditional and new communication technologies, and a strategic thinker with deep experience. The Manager serves as a lead editor and provides leadership and guidance to communications professionals across campus on matters of research, style, story development and content creation.

**Responsibilities**:
Implement communications plans
- Under the direction of the Senior Manager, Integrated Communications and working with others across campus, support a pan-University communications plan that reflects and supports the central goals of the University
- Proactively manage multi-channel communications campaigns
- Represent Waterloo’s voice and position in communication material and facilitate conversations that enhance Waterloo’s reputation and are of value to key local, national and international audiences and stakeholders
- Collaborate with faculty members, University leaders and communications teams across campus to identify and promote research and activities relevant to the University’s strategic goals
- Contributes to the University Relations editorial content calendar for central channels
- Make recommendations on innovative approaches to disseminate content using emerging technologies
- Under the direction of the Senior Manager, Integrated Communications and other University Relations leaders in a matrixed organization, delivers a comprehensive communications content program — from the development to the evaluation and critical assessment of content
- Create multimedia content for the University’s websites, social media channels and a suite of central institutional print and digital collateral used to advance the University of Waterloo’s reputation
- Ensure consistency, accuracy and excellence in quality and content of messaging in all materials
- Develop multi-stakeholder communications plans to support significant content or events
- Conduct research, interviews to write, edit and fact-check a variety of communication materials in support of the marketing and communication plan
- Ensure that Waterloo’s visual identity, messaging and style guidelines are consistent in all institutional marketing and communication materials produced by University Relations
- Support the Emergency Communications Team in delivering of the Emergency Response Plan as required
- Provides research and writing for strategic institutional documents; determine and coordinate cascading communication plan for stakeholders
- Attend events to compose notes capturing key messages, take photographs and video and network with attendees to provide content for social media outlets/audiences, e.g., Twitter, Facebook, etc.
- Perform other duties of a comparable level/type as assigned
- Participate in the administration of specific department-wide responsibilities and other general and specific duties as may from time to time be determined

Insights and understanding
- Evaluate data and metrics to optimize content creation and distribution across all channels. Use data and metrics to improve the effectiveness of online content
- Conduct environmental scans to identify new approaches and assess new technologies to deliver content in new and innovative ways
- Identifies opportunities to promote University key messages in a wide range of content and channels
- Contributes to creating a strategy for the assignment and selection of photographs; negotiate permissions, prepare copy and photographs for use, write display copy and organize material for designers
- Collaborate on the development of creative vision for photography to be used across print and digital channels in support of the University’s strategic goals
- Ensures consistency, accuracy and excellence in quality