SEO Specialist

Join a diverse and talented team
For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.
We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).
Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

Purpose of the position
The SEO Specialist will be responsible for the development, implementation, follow-up and optimization of online referencing for the three (3) banners of the company La Vie en Rose (la Vie en Rose, Bikini Village and Newex).
Main responsabilities
- Develop and implement effective SEO strategies to improve the visibility and ranking of our sites in the SERPs.
- Conduct in-depth keyword research and analysis to identify growth opportunities.
- Perform technical SEO audits and implement fixes.
- Work closely with the e-Commerce and Merchandising teams as well as the SEA campaign specialist to optimize performance with a view to increasing organic traffic;
- Develop and implement local SEO strategies using platforms such as Google My Business or Bing Place.
- Monitor and analyze SEO performance using tools such as Google Analytics and SEMrush; Prepare detailed reports and presentations for management.
- Work in collaboration with the copywriting team for the creation of SEO-oriented content and programming;
- Work in collaboration with the Web team in the development of tree structures, wireframes and call-to-actions for an effective user experience (UX) (completion of customer objectives by the user).
- Develop and implement machine learning (AI)-based optimization strategies
- Stay up-to-date on the latest industry trends, algorithm updates, and SEO best practices.

Your Profile
- Data analysis and critical thinking: You excel at interpreting SEO performance metrics and turning data into concrete, actionable insights.
- Technical expertise and digital curiosity: You understand the inner workings of search algorithms and have a keen eye for identifying optimization opportunities—both technical and strategic.
- Communication and collaboration: You're skilled at translating SEO concepts for cross-functional teams and enjoy working closely with e-Commerce, content, Web, and SEA teams.
- Strategic awareness and drive for innovation: SEO is constantly evolving—and so are you. You're always on the lookout for trends, AI advancements, and algorithm updates to stay ahead of the curve.

**Requirements**:

- Bachelor’s degree in Marketing or Specialized Graduate Diploma in E-Commerce or Marketing or relevant experience in a related field;
- Minimum 4 years of experience in SEO;
- Bilingualism - spoken and written (The person will have to do SEO research for the Canadian and American market);
- High level of creativity;
- Advanced knowledge of the following tools:

- Google Analytics (Certification obtained - Asset)
- Google Search Console
- Ahrefs
- SEMRush
- Screaming Frog
- GTMetrix
- Google Merchant Center
- Google Keyword Planner
- Strong analytical skills;
- Be proactive and proactive;
- Organized, able to manage multiple projects at once;
- Problem-solving oriented;
- Be on the lookout for the latest trends and best practices in digital marketing.

Permanent, Full time
Marketing