Associate Brand Manager, Canada

Who are we?**
Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.

Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.

We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.

**What you’ll do**

As the Associate Brand Manager, you will support with the development of the long-term strategic direction that will achieve sales, share and increase household penetration for KIND Canada. You will also support both the short
- and long-term innovation strategy. This role requires strong analytical skills, attention to detail, a keen sense of creativity, and a high degree of comfort working in a team environment. And this is how you'll do it...
- Equity (Media and Creative)
- Assist in delivering the marketing mix with ownership of specific executions in partnership with external agency partners
- Manage brand website and Digital Asset Management (DAM) updates
- Monitor category and competitor media spending, consolidating for internal review and planning
- Category Insights & Sales Support
- Monitor brand performance vs. objectives and identify issues and opportunities. Recommend strategies and tactics to take advantage of market opportunities and mitigate risks
- Develop deep understanding of the brand as well as the Healthy Snacks Category, conducting monthly assessments as well as ad-hoc analysis based on Nielsen, POS, and shipment data
- Develop Sales toolkit to assist with selling and implementation of programs, including sell stories, assortment recommendations, price lists and merchandizing
- Innovation & Renovation
- Lead the commercialization process for innovation through collaboration with the US, supply chain and sales and trade marketing
- Lead product reform and renovation projects, working closely with cross-functional team
- Lead packaging updates due to any reformulations, die-line changes etc.
- Cross-functional Leadership
- Cultivate strong working relationships with both internal (sales, R&D, operations, global brand partners etc.) and external (agency, packaging designs/suppliers, etc.) partners
- Budget Ownership
- Identify and manage the brand’s budget spend and monitor on a monthly basis

**Experience and Skills**:
**What you’ll bring to KIND**:
**You are**
- Confident, driven, self-starter with ability to work autonomously and multi-task
- Passion for driving results and living the KIND core values
- Analytical & insightful
- Team-player with winning attitude
- Passionate about your own development
- Passionate about collaborating cross-functionally to drive business change, even when it’s difficult.
- Expert understanding of CPG industry sector and competitive landscape
- Genuine in your desire to help make the world a KINDer place, committing to always spreading and celebrating KINDness.

**You have**
- 2-3 years of Marketing experience, cross functional exposure to other Business Operations
- Bachelor’s Degree in a related field
- General knowledge of the Canadian Retail Customer landscape
- Understanding of commercialization process within CPG preferred
- Proven analytical skills
- Strong knowledge of Syndicated Data (Nielsen, Customer POS, Panel Data, Insights)
- Strong oral, written communication, and presentation skills
- Computer proficient (Microsoft Office, powerpoint, Excel)
- Strong organizational skills
- Good interpersonal and time management skills

**Pluses**
- Bilingual with proficiency in both written and verbal

**What KIND offers**
- Competitive salary, including a target bonus and an impressive benefits package
- Flexible Paid Time Off. Choose what works best for you, including summer hours
- Excellent health, dental & vision insurance, with options to fit you & your family’s needs
- Your health is important Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
- Casual office dress code - feel free to wear your KIND gear
- Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
- Training & tuition reimbursement program, because continuing to learn matters and we support your development
- A dynamic,