Marketing Specialist

**Marketing Specialist**:

- Full time, Permanent_

**What we do**:

- At BC Children’s Hospital Foundation, we’re on a quest to ensure every kid in the province receives the best health care imaginable. As a fundraising organization, we inspire communities and people to support BC Children’s Hospital, along with its world-class research institute, mental health facility and rehabilitation center.
- Our work makes a profound difference. From helping get the boldest research ideas off the ground to supporting the most advanced equipment, together we are pushing the boundaries of what’s possible in children’s health care. This is no small task—which is why we’re looking for passionate people to join our team and help propel our work forward to _power the possible_.

**What you’ll do**:

- It’s an exciting time to join our growing Marketing + Communications team Not only have we recently embarked on a bold new strategic plan, we are also striving to unleash our story in new and innovative ways using our new brand platform - _Small is Mighty_. The team works to deliver marketing strategies and brand storytelling that generate a real connection with our audiences. They are creators and instigators who collaborate widely across the organization to support fundraising and philanthropy efforts.
- We are seeking an experienced and highly motivated Marketing Specialist to create and deliver key marketing initiatives for the Foundation that will support its fundraising goals. Reporting to the Director, Marketing + Communications, you will create, coordinate, and implement innovative integrated campaigns that deliver on brand and business objectives. Additionally, you will build strong relationships across the Foundation to drive forward initiatives, with expert understanding of how to execute large scale campaigns that drive meaningful ROI.
- More specifically, you will:

- Oversee the strategy, development and execution of integrated marketing programs and campaigns that drive revenue and brand objectives.
- Manage internal marketing requests from briefing to final delivery.
- Collaborate with cross-functional teams to develop tactics that align to the strategy and deliver on objectives across all donor lifecycles.
- Drive consistency and impact of message across paid, owned and earned channels, ensuring that all efforts adhere to the brand strategy and graphic standards.
- Contribute to the development of the annual marketing + communication strategy and content calendar.
- Ensure appropriate support from internal Foundation team members and external vendors in required areas such as video production, design, digital, direct marketing, media relations, paid advertising, and others as needed. Help to inform the creative process, ensuring creative is on brand and inline with the creative brief and overall strategy.
- Support with creative and media agency management and campaign reporting.
- Assist in analyzing marketing data (campaign optimizations, results, conversion rates, traffic etc.) to optimize campaigns and help shape future marketing strategies.
- Measure and report results from marketing + communications activities with key internal and external partners.

**Why you’ll love this role**:

- You will love this role if you are:

- An experienced marketer that has built a solid foundation in advertising and planning.
- Looking to make an impact through meaningful work.
- A strategic thinker, with a critical mind and strong business acumen.
- Able to define concise marketing strategies that outline tactics to deliver on objectives.
- A natural multi-tasker who is adaptable, flexible and thrives on variety.
- A highly collaborative team player that enjoys working cross functionally with a large variety of partners.
- Inspired by how our donors are advancing health care for kids across the province.

**What you bring**:

- You possess a strong drive to understand complex problems and devise innovative strategies that deliver opportunities for engagement and growth. You have the ability to look broadly, to see how your marketing efforts impact the entire donor lifecycle and business. You will also bring excellent organizational skills with the ability to schedule and balance your workload in a busy, dynamic environment. Your strategic, inquiring mind will have the opportunity to work with a great team and continue to push our thinking and advance our work to benefit child health.
- In addition to the above qualifications, you will bring:

- A university degree or diploma in marketing, communications, or a related area.
- 5+ years of experience in a marketing role or equivalent.
- Strong analytical and strategic planning skills.
- Excellent organizational, project and time management skills, with the ability to multi-task and work calmly under pressure.
- Strong understanding of marketing best practices for paid, earned and owned channels.
- Excellent budget planning and management skills.
- Adv