Lead Marketing Specialist, Streetside Edmonton

**Title**:Lead Marketing Specialist

**Location**:Edmonton Regional Office, 3203 93rd Street NW

At StreetSide, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts.

**Job Overview**

Reporting to the Director, Sales and Marketing, as the **Lead Marketing Specialist,** you provide project management to marketing projects and initiatives and lead the collection, analysis, and reporting of key marketing metrics. You also implement and maintain marketing and branding standards and support the day-to-day performance of the marketing team.

Your day-to-day responsibilities will include:

- Leading assigned marketing projects, establishing and meeting timelines and communicating expectations to relevant team members/stakeholders.
- Lead the development of technical requirements within HubSpot to facilitate digital marketing and campaigns
- Performing regular website and CRM audits to ensure accuracy of data; implementing necessary updates
- Tracking third-party websites and online advertising. Research and stay current on competitors’ pricing, floor plans, promotions and other activities
- Developing our Online Sales program and training and developing our Online Sales Concierge team
- Generating reports for key metrics and system data, including (but not limited to): sales and marketing performance, conversion rates, sales cycle times, and demographics.
- Onboarding the sales team in HubSpot, managing the integration with NewStar, leading the development of technical requirements within HubSpot and completing other tasks related to digital marketing and campaigns.
- Overseeing the development and updating of all marketing materials including (but not limited to): brochures, sell sheets, booklets, infographics, videos, and signage.
- Acting as the main point of contact for marketing suppliers, contractors, developers, and agencies to ensure marketing initiatives, including but not limited to campaigns and physical assets are executed successfully.
- Identifying gaps within the marketing funnel and offering solutions for troubleshooting and resolving technical issues.
- Ensuring all materials used in internal and external operations meet brand guidelines and professional standards.
- Implementing and maintaining marketing standards, processes, and strategies, ensuring clear communication of policies and procedures and effective control measures are in place.
- Staying current on industry trends to generate new ideas and methods.
- Organized; you effectively manage your time while balancing multiple priorities.
- A strong communicator; you clearly express your thoughts in conversation and in written communication.
- An active listener; you seek to understand and listen to others in a non-judgmental way.
- Detail oriented; you focus on detailed accuracy when dealing with a high volume of work.
- A team player; you contribute as a team member and share equally in the exchange of ideas, concepts and process outcomes.

**Essential Requirements**
- Diploma or degree in Marketing or related field.
- Minimum 5 years of progressive marketing and marketing project management experience.
- Valid driver’s licence and access to a reliable vehicle.
- Satisfactory verification of criminal record check.
- Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint and PowerPoint), Adobe Creative Suite (InDesign, Photoshop, etc.), and Marketing/Sales related platforms (NewStar, HubSpot, and relevant social media).

**Preferred Requirements**
- Prior experience working in the Real Estate industry would be an asset.

**What We Value**
- Creating trusting and successful working relationships.
- Setting clear, measurable and achievable goals.
- Cooperating with team members in an open, positive and respectful manner.
- Staying current with technical job skills.
- Consistently meeting customer expectations.
- Taking responsibility for the outcomes of decisions and actions.

**Work Conditions**

You primarily work in a general office environment during standard office hours. You may occasionally be required to work in the evenings or on weekends based on requirements of marketing projects.

**About Us**

StreetSide Developments is the multi-family division of Qualico and has developed apartment style, town home style, detached houses and luxury condominiums throughout Western Canada with projects ranging from innovative urban development to historic retrofits. StreetSide Developments operates in Winnipeg, Edmonton, Calgary and Vancouver. To learn more, click here.

**Closing Date**: May 9, 2025

StreetSideEdmonton