Digital Marketing Specialist

1 week ago

Brampton, Canada Hardwood Giant Full time

Digital Marketing
- Researching and implementing content recommendations for organic SEO success.
- Monitor daily performance metrics to understand SEO strategy performance.
- Optimizing the speeding of the websites on mobile friendly platforms and enhance the domain authority.
- Develop digital marketing concepts by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Develop promotion and advertising strategies with the marketing manager and document plans, while rolling them out in a timely manner
- Participate in the preparation of online promotional strategies by communicating and coordinating with management and owners.
- Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Maintain consistent brand messaging throughout all marketing platforms.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities.
- Conduct research to analyze customers’ behavior (e.g., purchasing habits, trends, and preferences).
- Manage on-going marketing and advertising campaigns and plans, while ensuring that every initiative is aimed at increasing brand awareness.
- Coordinate with advertising and media experts to improve marketing results.
- Assist with developing and managing content and social media programs, including blogs and public relations efforts.

Graphic and Web Designer
- Create a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop, illustrator & Adobe InDesign.
- Draft mock-ups of website designs, brochures, and any other marketing materials required
- Collaborate with marketing teams and management to discuss which mock-ups are effective, and use their feedback to develop final drafts
- Revise the work of previous designers to create a unified aesthetic for our brand materials
- Coordinate with the content manager on the scope and direction of content creation. Develop and execute an ongoing content promotion strategy.
- Ensure projects are completed with high quality and on schedule.
- Maintain strict confidentiality of sensitive information.
- Work on multiple projects at once, and consistently meet draft deadlines
- Other duties as requested.

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