Manager, Marketing

1 week ago

Winnipeg, Canada Definity Full time

Job ID : 6557
Category : Petline Insurance
Brand : Petline
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Winnipeg, Canada

**What can you expect in this role?**
- Develop and oversee the overall marketing strategy and campaign/creative direction for our portfolio of pet insurance brands on a quarterly/annual basis.
- Develop new marketing programs and campaigns that support targeted segments across our portfolio of pet insurance brands.
- Drive enablement efforts that will arm our sales and business development teams with the collateral and tools they need to increase demand and accelerate pipeline
- Contribute to business development initiatives by actively meeting with business development and territory managers to present brand and demand generation campaigns and ideas, determine effective communication channels, develop targeted programs that will drive increased response rates, and prioritize implementation plans
- Manage relationships and day-to-day project tasks with internal and external marketing resources — from strategy and planning, concept development, campaign execution and through to reporting and postmortems.
- Defining the scope of projects in collaboration with senior management and business stakeholders and ensuring scope changes are logged, estimated, reviewed, approved, and incorporated accordingly into project deliverables and plans.
- Track the effectiveness of programs by measuring and reporting on key performance indicators
- Working with management team to establish marketing and communication goals and operational plans to achieve growth targets and customer-focused metrics.

**What do you bring to the role?**
- University degree or college diploma in business, marketing, communications, or related field
- Minimum 7 years of progressive professional experience in a marketing environment and 3 years of leadership with a proven ability to inspire and motivate your team.
- Strong promotional copywriting and editing skills
- Experience developing and presenting ideas and plans persuasively to key stakeholders and senior management
- Experience managing external vendors and internal resources
- Exposure to the insurance industry is an asset but not required
- You’re a brilliant marketer whose creativity and passion inspires those around you
- You’re a motivated project manager who can negotiate with impact and tact
- You’re equally excited about pitching new ideas as you are about executing defined tactics
- You’re successful at what you do because you rely on data to influence your decisions
- You’re as excited about developing the “big idea” as you are about defining roles, budgets, and timelines
- You’re relationship-focused and you thrive in a team environment
- You’re very organized, resourceful, and have impeccable attention to detail
- You’re effective and calm when working under pressure
- You’re professional, friendly, and courteous — bonus points for a good sense of humour
- You have an avid interest in marketing communication strategy and digital marketing and you keep up with industry news and trends
- You have exceptional written and verbal communication skills
- You’re always open to learning and expanding your skills

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