Analytics Specialist

**What we're looking for**:
**About Noise Digital**:
**Noise Digital** is a leading digital agency and certified Google Analytics 360 reseller dedicated to delivering data-driven results for our diverse portfolio of clients. We believe that robust, accurate, and insightful analytics are the backbone of successful digital marketing campaigns. We are looking for a highly skilled and motivated **Analytics Specialist** to join our team and elevate our clients' measurement capabilities.

**The Opportunity**:
We are seeking a detail-oriented and experienced **Analytics Specialist** who is passionate about data quality, technical implementation, and transforming raw data into actionable insights. This role is critical for ensuring our clients' digital measurement foundations are rock-solid, enabling sophisticated analysis and maximizing return on investment. You will be the technical expert, bridging the gap between marketing strategy and data engineering.

**What you'll do**:
‍**Technical Implementation & Optimization**
- Develop and execute comprehensive **tagging strategies** to accurately track user behavior, marketing campaign performance, and conversion events.
- Design, build, and maintain **Server-Side Tagging (SST)** solutions, primarily using Google Cloud Platform (GCP) and GTM, to enhance data quality, security, and performance.
- Integrate and configure **Consent Management Platforms (CMP)** (e.g., OneTrust, Cookiebot) with GTM and analytics tools to ensure data collection is compliant with global privacy regulations (e.g., GDPR, CCPA).
- Facilitate and manage the secure integration between **Google Analytics 4 (GA4)** and **Google Cloud Platform (GCP)**, specifically for exporting and querying BigQuery data.

**Measurement & Strategy**
- Design and document custom **Measurement Frameworks** that align client business objectives, key performance indicators (KPIs), and digital analytics capabilities.
- Conduct in-depth technical and configuration audits of existing **GA4 accounts** and **GTM Containers** to identify issues, ensure best practices, and optimize configuration for maximum insight generation.
- Provide expertise in setting up and configuring advanced GA4 features, including custom dimensions, metrics, audiences, and conversions.

**Troubleshooting & Quality Assurance**
- Act as the primary point of contact for all analytics **troubleshooting**—diagnosing and resolving data discrepancies, tag firing issues, and reporting anomalies quickly and effectively.
- Adhere to rigorous **Quality Assurance (QA)** processes for all tagging and analytics deployments using tools like Tag Assistant, browser developer tools, and data validation techniques.

**Client Presentations**
- Compile and present key findings and strategic recommendations to technical and non-technical clients.

**What you'll need to bring**:

- ** 3+ years** of hands-on experience in a dedicated web analytics implementation or specialist role.
- Expert proficiency in **Google Analytics 4 (GA4)** and **Google Tag Manager (GTM)**, including advanced trigger and variable configurations.
- Proven experience implementing and configuring **Server-Side Tagging** solutions.
- Strong understanding of web technologies, including **HTML, CSS, JavaScript**, and the DOM, with the ability to write and debug custom JavaScript for GTM.
- Experience integrating analytics with at least one major **Consent Management Platform (CMP)**.
- Familiarity with cloud environments, particularly **Google Cloud Platform (GCP)** and experience with the GA4-BigQuery export.
- Solid grasp of digital marketing concepts (e.g., attribution, conversion paths, SEO/SEM/Display data).
- Excellent problem-solving skills and a methodical approach to troubleshooting complex data issues.
- Excellent written and verbal communication skills. Ability to clearly present complex technical content and concepts to technical and non-technical audiences.
- Strong collaborative mindset with a commitment to client satisfaction and success as your north star.

**Why Noise?**:

- Work on a wide variety of high-profile client accounts, exposing you to diverse challenges and industries.
- A collaborative and innovative team culture that values continuous learning and professional development.
- Opportunity to be a leading voice in the evolution of our clients' data measurement strategies.

**If you are ready to take ownership of complex analytics implementations and drive tangible business results through exceptional data quality, we encourage you to apply