Marketing & Communications Manager

5 days ago

Toronto, Canada PLATFORM Insurance Full time

PLATFORM, founded in 2014, is a boutique brokerage that delivers specialized insurance and bonding solutions to the Development and Construction community. We offer leading strategic support, like a global brokerage, yet personalized service that can only be found in a boutique firm. At its core PLATFORM focuses on delivering solutions to their clients which provide protection, reliability, opportunities for growth, and a strategic advantage to their business. **How you will Impact PLATFORM** - Execute strategic Marketing & Communication initiatives that position PLATFORM as a recognized industry leader - Partner with Human Resources to develop and execute internal and external communications strategies that promote corporate culture and summarizes career opportunities - Partner with Team Leaders in planning and implementing annual strategy, and creative direction to bring campaigns and experiences from concept through to execution - Be responsible for managing and creating bespoke insurance proposals / RFP responses for clients and prospects - Liaise with conference organizers to ensure strong industry event presence for PLATFORM including brand opportunities and business development support - Responsible for the execution of marketing campaign deliverables across all channels (collateral, advertising messaging, digital presence) to promote products, services, and value-add content. - Manage PLATFORM website content curation, maintaining accuracy of business information. - Measure campaign impact, website traffic and other digital metrics to enhance performance and audit gaps. - Stay up to date with the latest marketing trends and technologies to make recommendations. - Evolve and manage corporate messaging and brand positioning, ensuring consistency across all communication channels. - Manage and build the content library and maintain a regular cycle of updates for collateral (presentations, product sheets, brochures, sales sheets, other assets). **Proposal’s** - Design and format reports, proposals, and presentations using Brand Guidelines - Conceptualize and design compelling and impactful collateral while collaborating with team members and staff to ensure accurate messaging. - Develop and enhance internal library of collateral (template layouts, RFP submissions, sales sheets, presentations) - Assist and manage creative projects as required (Marketing collateral, swag, business cards and any other ad-hoc requests) **Education, Experience, and Qualifications** - 5+ years of experience working in a fast-paced Marketing and/or general Communications role. - Degree/Diploma in Marketing, Communications, or related field - Extensive working knowledge of Adobe InDesign, Illustrator, Photoshop and Microsoft Office Suite - Excellent written and oral communication skills, ability to adapt quickly, work independently and manage work priorities under pressure - Team player, positive attitude and exceptional interpersonal and listening skills - This role will require you to be accessible outside of regular business hours to best manage incoming urgent requests **What we can Offer** PLATFORM offers competitive salaries and benefit plans. As an equal opportunity employer, we value diversity in the workplace. PLATFORM was acknowledged as one of the insurance industry’s top workplaces in 2020 by Insurance Business Magazine. PLATFORM has ranked among the fastest growing companies across all industries in Canada for the past 3 years.

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