Digital Marketing Specialist

**Union Lighting & Décor - Digital Marketing Specialist (Bilingual)**

**About Us**:
Union Lighting & Décor is a dynamic, high-growth retailer specializing in stylish, high-quality home products, including lighting, decorative hardware, furniture, décor, giftware, and smart home technology. Family-owned and operated since 1914, we pride ourselves on fostering strong relationships with our customers and each other. We’re more than just a store; we’re a community where partnerships and collaborations come to life.

At Union, our dedicated, motivated, and solution-driven team embodies loyalty to our customers, our brand, and one another. We’ve built an employee-centered culture that emphasizes achieving results while enjoying the journey.

**The Role**:
**Please Note this is a Full Time in Person position**

**Key Responsibilities**:

- Create visually appealing graphics and marketing materials using Adobe Creative Suite for various campaigns.
- Conduct thorough market research to identify industry trends, analyze competitor activities, and understand customer preferences.
- Track, analyze, and report on the performance of marketing initiatives, using data insights to optimize campaigns and drive continuous improvement.
- Maintain and update the company website and social media platforms, ensuring content is fresh, relevant, and aligned with brand standards.
- Collaborate closely with the sales team to align marketing efforts with sales objectives and support lead generation.
- Contribute to brainstorming sessions and bring creative ideas to the table for marketing initiatives and campaigns.
- Monitor and engage with customer feedback across social media channels and online platforms, strengthening customer relationships and community engagement.
- Build and manage relationships with social media influencers and bloggers, coordinating partnerships to enhance brand visibility.
- Manage influencer campaigns, including product seeding, content creation, and performance tracking, to ensure effective and authentic promotion.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Excellent written and verbal communication skills in English and French.
- Strong skills in design software such as Photoshop, Illustrator, Premiere, Final Cut, and Canva.
- Solid understanding of SEO, SEM, and Social Media Advertising best practices.
- Analytical skills with a data-driven approach to interpret metrics and improve marketing strategies.
- Creative and innovative thinker with problem-solving abilities.
- Strong organizational skills and ability to manage multiple tasks in a collaborative, team-oriented environment.
- Eagerness to learn and adapt in a fast-paced, evolving work setting.
- Interest or experience in influencer marketing and brand partnerships.

**What We Offer**:
Opportunities for professional development and growth within the company.

A supportive and inclusive work environment.

Exposure to a variety of marketing projects and hands-on experience.

Medical Insurance

Store Discounts

Walking distance to the Metro

On-site parking

Join our team and be part of a company that values its employees.

Want to get a better sense of who we are? Check out our Instagram page or our website

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**Union Lighting & Décor - Spécialiste en marketing numérique (bilingue)**

**À propos de nous**:
Union Lighting & Décor est un détaillant dynamique et en pleine croissance, spécialisé dans les produits de maison élégants et de haute qualité, y compris l’éclairage, la quincaillerie décorative, le mobilier, la décoration, les articles-cadeaux et la technologie pour maisons intelligentes. Entreprise familiale depuis **1914**, nous sommes fiers de bâtir des relations solides avec nos clients et entre collègues. Nous sommes bien plus qu’un simple magasin : nous sommes une **communauté** où les partenariats et les collaborations prennent vie.

Chez Union, notre équipe dédiée, motivée et orientée vers les solutions incarne une loyauté sans faille envers nos clients, notre marque et les uns envers les autres. Nous avons créé une culture centrée sur nos employés, où l’atteinte des résultats va de pair avec le plaisir au travail.

**Le rôle**:
**Veuillez noter qu’il s’agit d’un poste à temps plein en présentiel.**

**Responsabilités principales**:

- Élaborer et exécuter des campagnes marketing sur plusieurs canaux, y compris les médias sociaux, courriels, blogs et publicités numériques, pour accroître la notoriété de la marque et l’engagement des clients.
- Créer des visuels et du matériel promotionnel attrayants à l’aide de **Adobe Creative Suite** pour diverses campagnes.
- Effectuer des recherches de marché pour identifier les tendances de l’industrie, analyser les activités des concurrents et comprendre les