Marketing Assistant/市场助理(自媒体)

**Job responsibilities**:

- Create engaging content on your preferred social media platforms such as Xiaohongshu, TikTok, Bilibili, YouTube, Instagram, or WeChat Channels. The goal is to attract audiences interested in immigration and education. Research and leverage trending topics, industry news, and products/projects to effectively generate leads.
- Manage and update the company’s official accounts with regular content, including images, videos, short videos, or live streams.
- Assist the Director with daily management tasks, support offline events, establish and improve market department workflows and policies, and organize the Director's schedule.
- Utilize data-driven approaches to optimize content for increased readership, likes, saves, and user engagement.
- Promote high-conversion content (posts, videos, or tweets), analyze weekly lead generation and conversion data, and continuously optimize strategies.
- Build and maintain relationships with institutions and partners to expand sales channels and increase market share. Assist in offline event planning and execution with the marketing team.

【岗位职责】

1. 在自己擅长的新媒体平台如：小红书，抖音，B站，Youtube，Instagram，视频号等，进行以吸引移民留学客群为核心目的的内容输出，搜集并挖掘劲爆行业，热点话题、产品+项目，进行有效引流获客；

2. 负责公司个平台官方账号的内容日常更新，图文短视频 或 直播形式皆可；

3. 协助总监日常管理工作，配合举办线下活动，协助总监建立完善市场部工作流程及制度规范，安排总监行程；

4. 以数据为导向推动内容优化，增加阅读量，赞藏量，粉丝互动量；

5. 对高转化的笔记，视频，推文进行投放，每周进行统计获客和转化数据并优化；

6. 与机构，渠道等多方建立和维护合作关系，拓展销售渠道，提高市场占有率；协助市场负责人进行线下活动策划，执行。

**Job Requirements**:

- Familiarity with mainstream social media platforms and their algorithms in China and Canada. Experience in paid promotion is preferred. Strong content sensitivity, excellent writing and creative skills, and proficiency in image and video creation and editing.
- Passion for the immigration and education sectors. Experience in assisted reproduction is a plus. Deep understanding of high-net-worth clients' needs, strong ability to identify user personas, and create tailored content based on pain points and product highlights.
- Team-oriented with strong communication and collaboration skills. Quick learner with a proactive attitude and ability to maintain effective communication. Must quickly master Canadian provincial and federal immigration/education policies and U.S. immigration and education programs. Strong industry acumen is essential.

【职位要求】

1. 1年以上新媒体IP内容运营经验，如果有成功运营过行业小红书号，短视频号（抖音，B站，油管等）经验的更佳；有直播经验的优先考虑。

2. 熟悉中国，加拿大主流新媒体平台的打法，玩法，平台规则，有投流经验的更佳; 具备优秀的行业内容敏感度，良好的文字驾驭和原创能力，图片及视频的拍摄及后期制作；具备快速整合信息，收集素材、创作内容的能力；

3. 对留学移民领域充满热情，如有辅助生殖方面经验更佳，熟悉高净值客群需求，对用户画像及用户痛点有较强的把握能力，善于捕捉热点，痛点，产品卖点，能够针对用户人群特点进行内容输出；

4. 具备团队合作精神和良好的沟通能力；学习能力强，态度积极，能时刻保持有效沟通，能够快速掌握加拿大各省和联邦移民留学政策，美国移民留学项目，学习能力强，具备高度的行业敏锐度。

**What You’ll Get by Joining AmCan**:

- Flexible working hours and locations, competitive base salary, high commission rates, and performance bonuses.
- A comfortable and modern 5A-grade office environment with efficient corporate management and a positive work culture.
- Access to abundant client resources and leads, along with professional support from experienced and licensed consultants.
- Industry-leading compensation packages with diverse career advancement opportunities and unlimited growth potential.
- Access to exclusive high-quality projects and professional training and guidance.
- Regular team-building activities, including team dinners, entertainment, and travel.
- Group Insurance, including dental coverage, after the probationary period.
- 12-15 days of paid annual leave and 6 days of paid sick leave, depending on tenure.
- A flexible and humane promotion mechanism with multiple pathways for career growth.

加入AmCan,你将获得：

1、灵活的工作地点和时间，丰厚的固定保底工资+高额佣金提成+绩效奖励；

2、舒