Digital Marketing

1 week ago

Calgary, Canada Engage Building Products Full time

**About Engage Building Products**

Engage Building Products is an innovative leader in extruded aluminum trim and building solutions, proudly serving the U.S. and Canadian markets. With a strong portfolio of patented products and a reputation for cutting-edge technology, we are driven by innovation, quality, and customer success. We’re seeking a creative and technically skilled professional to join our marketing team and help elevate our digital presence.

**Position Overview**

We are looking for a Digital Marketing & Web Development Specialist to lead Engage Building Products’ digital marketing initiatives and manage the ongoing development, optimization, and performance of our website and online platforms. This full-time role is based in Calgary, AB and plays a critical part in driving brand awareness, lead generation, and customer engagement through digital channels.

**Key Responsibilities**

**Web Development & Management**
- Maintain, update, and optimize company websites to ensure an exceptional user experience and responsive design.
- Collaborate with internal stakeholders to implement new landing pages, product sections, and interactive tools.
- Troubleshoot technical issues and liaise with external developers when needed.
- Monitor website performance, analytics, and SEO, providing recommendations for continuous improvement.

**Digital Marketing Initiatives**
- Create and optimize content for online channels, including blogs, product pages, and promotional materials.
- Leverage SEO/SEM strategies to increase online visibility and drive qualified traffic.
- Coordinate social media content and campaigns aligned with Engage’s brand and objectives.

**Analytics & Reporting**
- Track, analyze, and report on KPIs for all digital initiatives.
- Use data insights to refine strategies and improve conversion rates.
- Stay current with emerging digital trends, tools, and best practices to keep Engage ahead of the curve.

**Qualifications & Skills**
- Education: Bachelor’s degree or diploma in Marketing, Communications, Web Development, or a related field.
- Experience: 3+ years of combined experience in digital marketing and web development.
- Strong knowledge of WordPress (or similar CMS), HTML/CSS, and SEO best practices.
- Proficiency with Google Analytics, Google Ads, and digital advertising platforms.
- Excellent communication, organizational, and project management skills.
- Familiarity with the building products or construction industry is an asset but not required.

**What We Offer**
- Competitive salary based on experience and market benchmarks in Calgary.
- Comprehensive benefits package, including health and wellness coverage.
- Opportunity to work with an innovative and rapidly growing company.
- A collaborative, supportive team environment where your contributions make an impact.

**Location**

This is a full-time, on-site position based at our Calgary, AB head office.

Pay: $65,000.00-$75,000.00 per year

**Experience**:

- Web development: 3 years (required)
- Digital marketing: 3 years (required)

**Language**:

- English (required)

**Location**:

- Calgary, AB T2C 2G8 (required)

Work Location: In person

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