Marketing & Communications Specialist

**St. Thomas Elgin General Hospital Foundation**

**Marketing & Communications Specialist**

**Full Time Permanent**

**Non-Union**

**$63,750 - $80,000**

**THE ORGANIZATION**:

- Ensuring access to essential, life-saving care and equipment and excellence in patient care._ That’s what empowers the St. Thomas Elgin General Hospital (STEGH) Foundation team every day. Together, we support our Hospital through fundraising and help provide the heartfelt healthcare our incredible, tight-knit community deserves.

STEGH Foundation was established 1986. Since this time, over $84 million has been invested into St. Thomas Elgin General Hospital (STEGH). STEGH Foundation mobilizes, connects and stewards the community’s philanthropic investments by raising awareness, and supports health care excellence and state-of-the-art equipment, staff education and capital infrastructure technology focused on patient-centered care at STEGH.

To meet the needs of health care delivery today and into the future, STEGH Foundation continues to strategically plan to ensure our hospital’s healthcare teams have the equipment, facilities and resources necessary to respond to the needs of patients and their families so they can receive care close to home.

STEGH Foundation is currently in the quiet phase of the Transforming Tomorrow (Diagnostic Imaging Campaign), which is an $8 million fundraising campaign to support the purchase and installation of a Magnetic Resonance Imaging (MRI) machine and the enhancement and expansion of the entire Diagnostic Imaging (DI) Suite, making upgrades to the CT, nuclear medicine, x-ray and ultrasound facilities.

**Mission, Vision and Values**

**Mission - **To partner with the community to support **OUR** Hospital in the delivery of an excellent patient care experience

**Vision -** To inspire a lifetime of philanthropic support for our Hospital

**Values - Integrity, Leadership, Community and Results**

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Reporting to the President & CEO, the Marketing & Communications Specialist is responsible for planning, organizing and implementing internal and external communications and marketing strategies across various platforms including print, media, and online. The Marketing & Communications Specialist will work collaboratively with Foundation staff to increase the reach and impact of STEGH Foundation’s profile and visibility through delivering high-value and influential communications. The Marketing & Communications Specialist will also be responsible for evaluating communication and marketing plans for overall effectiveness to assist with developing a marketing budget for Foundation programs and initiatives.

**RESPONSIBILITIES INCLUDE**:

- Plan, organize, design and implement internal and external communications for the Foundation, including but not limited to press releases, proposals, newsletters, in-house publications, direct mail, annual reports, presentations, audio-visual materials, etc.
- Develop image-building stories that highlight the Foundations mission and brand focusing on the impact of donations on patient care through creative and professional marketing and public relations.
- Act as the first point of contact for STEGH Foundation and the President & CEO with regard to external communications such as providing support with presentations, media releases, etc.
- Define and track key performance indicators (KPIs) for campaigns and overall communication strategies, focusing on metrics such as engagement, donor retention, and Campaign Return on Investment (ROI)
- Maintain close communication with Hospital administration and departments to stay informed about program and service developments supported by donor funding, and collaborate with hospital teams to align marketing and communication strategies with hospital priorities and initiatives
- Lead the development of marketing/communication budget and work within that budget each fiscal year while notifying the President & CEO of any emerging budget changes that will benefit the organization.
- Develop and monitor quarterly report of ROI on marketing and communication efforts.
- Develop comprehensive marketing strategy, creating regular content, design and marketing materials for a monthly 50/50 lottery.
- Act as a brand steward, upholding visual and written brand standards and ensure consistency in all marketing and communication pieces.
- Brief President & CEO on design, copy, image, and content needs for promotional and fundraising literature and activities.
- Maintain photo, video and print archive.
- Develop and execute crisis communication strategies to manage and protect the Foundation’s reputation during challenging situations.
- Develop a web strategy for the STEGH Foundation website. Develop processes to keep website up to date and operating efficiently.
- Proactively monitor digital trends and recommend innovative strategies to enhance the Foundation’s online presence and marketing effectiveness.
- Maintain and grow social n