Director, Communications and Marketing

Director, Communications and Marketing

About Queen's University
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Job Summary
The Director, Communications and Marketing is a member of the Faculty of Arts and Science (FAS) Leadership Team and is responsible for the overall vision, strategy, and leadership of the Faculty’s communications and marketing portfolio. The Director works in a highly consultative environment, with Faculty and campus partners, to build and strengthen relationships that cultivate engagement and interest in the institution, elevate and differentiate FAS from its competitors and comparators, both internal and external, and amongst diverse stakeholders. Additionally, this position provides coaching and leadership to the FAS Communications and Marketing team in support of the Faculty’s objectives. This position currently has five team members.

**Job Description**:
**Key Responsibilities**:
Strategic Planning and Program Management
- Oversees FAS communications and marketing team and initiatives through consultation with key stakeholders.
- Develops, directs, and implements integrated communications and marketing strategies centered on the engagement of FAS faculty, staff, and students through consultation with key stakeholders and team members.
- Strengthens relationships within the Faculty (between faculty office units, individual academic departments, and faculty members, staff, and students), through clear and consistent messaging.
- Provides advice to the Faculty’s leadership team on strategic communications and marketing to support the Faculty Office strategic initiatives.
- Takes initiative and ensures that FAS stays abreast of new and emerging communications and marketing practices, as well as marketing trends in both traditional and non-traditional platforms.
- Measures the effectiveness and efficiency of programs, initiatives and expenditures, and takes corrective action where and when needed. Uses data analytics to inform strategy and measure performance to ensure objectives are delivered according to plan.
- Conducts comprehensive market research in support of new program developments using both primary and secondary methods such as focus groups, surveys, and environmental scans; analyzes data and prepares reports required to formulate, execute, evaluate and benchmark strategic and priority driven implementation plans; reports findings to the FAS leadership team and other senior stakeholders; and implements changes in strategy as required.
- Works closely and collaboratively with University Relations to ensure that external communication and marketing strategies and programs designed to enhance FAS’s brand, image, and reputation are aligned with those activities that enhance and protect the reputation of Queen’s overall.
- Ensures strategic communications and marketing initiatives are timely, error free, and of high-quality, in accordance with the university’s brand and visual identity standards.

Administration
- Oversees the department’s budget and participates in budget submission activities including analyzing data, forecasting resources, and developing and preparing annual budget documents.
- Provides budget and staffing leadership for the Communications and Marketing team
- Oversees communications tools for FAS including the Faculty’s website, e-Newsletters, Faculty social media platforms, and face to face strategies.
- Writes, edits, and oversees other communications for the Faculty including key messages, speeches, Q’s and A’s, stories, and web content.
- Oversees speech writing and remarks for the Dean.
- Represents FAS on university-wide committees and working groups where a communications presence is required.
- Undertakes other duties as assigned in support of FAS.
- Plans, prioritizes and manages the work of employees, providing strategic and tactical advice, guidance and coaching.
- Identifies the need for staff resources, and makes recommendations regarding employee selection for the department.
- Manages performance by establishing performance standards, reviewing and evaluating performance and conducting formal performance reviews on an ongoing basis.
- Assesses staff training and development needs and ensures that employees receive training required to improve and sustain successful performance.
- Investigates, addresses and resolves employee/labour relations issues, including making decisions regarding disciplinary and discharge matters.

**Required Qualifications**:

- University degree in Business, Journalism, Public Relations, Communications or related field.
- Minimum 10 years of progressive experi