Sales and Key Accounts Manager

**Job Overview**

**Responsibilities**

**1. Sales Strategy and Planning**:

- Provide input into sales strategies to achieve revenue targets and market expansion.
- Manage, recruit and develop our sales team as performance allows.
- Map key accounts in both on-premise and retail, and develop targeted plans for each banner and hospitality group.
- Conduct market research to identify trends, opportunities, and potential areas for growth.
- Collaborate with operations and marketing to align sales efforts with business objectives.
- Provide recommendations and support for the implementation of a new CRM. Provide input to the founders on improving existing in-house BI and reporting tools.

**2. Customer Relationship Management**:

- Support the founders in managing key account relationships for retail banners.
- Develop targeted sales plans for hospitality groups and key on-premise accounts.
- Lead and prioritize territory management among the sales team, including allocating accounts, priorities and objectives for achieving new accounts and points of distribution.
- Manage activity and conversion performance of territory managers. Coach and mentor territory managers on areas of improvement.
- Manage a smaller territory of 100-150 accounts, focused on greater Calgary.
- Lead trade marketing efforts at accounts, including point-of-sale material, in store promotional efforts, tastings and support.
- Provide excellent customer service and address inquiries, concerns, and requests in a timely manner.
- Update and maintain customer records in CRM and Production systems.
- Represent Uncommon Cider at festivals and promotional events across the province.
- Provide training to the front of house and market teams on cider products, ensuring they are well-equipped to communicate product features and benefits to customers.

**3. Product Knowledge and Education**:

- Stay current on industry trends, competitor activities, and market conditions.
- Be a brand ambassador for Uncommon Cider and help to build enthusiasm and passion for our products.

**4. Budget Management**:

- Collaborate with management to develop and manage the sales labor and promotional budgets, ensuring efficient allocation of resources to achieve maximum ROI.
- Monitor promotional expenses and financial performance, making adjustments as needed to meet financial goals.

**5. Reporting**:

- Share weekly and monthly summary reports and plans with Leadership to ensure success in achieving sales revenue and volume targets and objectives.
- Attend weekly sales meetings and quarterly management strategy meetings.

**Expected hours of work**:

- Full time 44 hours per week, Monday to Friday.
- Some weekend work is anticipated for events, with time off in lieu.
- Proven sales management experience; 5 years+ in beverage, 2+ years as a manager.
- A background in key accounts, preferably on-premise.
- A drive for mentoring and developing junior sales professionals.
- Passion to learn about cider and a keen understanding of the craft alcohol market.
- Excellent communication skills, and the ability to make quick decisions and solve problems for customers.
- CRM and BI experience, both setting up and optimizing reporting for useful sales insights.
- Bachelor's degree in Business, Marketing, or a related field.
- Experience using Microsoft office (Excel and Word), Canva and/or Creative suite.
- ProServe, a clean driving abstract and the ability to travel throughout Alberta.

**Compensation range**:

- $60,000 - $80,000 annual salary, minus applicable deductions.
- Up to 30% performance bonus for achieving annual sales goals.
- Up to 4 weeks paid vacation per year.
- Mileage reimbursement for business-related car travel.
- Promotional budget for sales-related product sampling at accounts.
- Health care benefits.
- Cell phone coverage.

Pay: $60,000.00-$80,000.00 per year

**Benefits**:

- Extended health care
- Flexible schedule
- Mileage reimbursement
- Paid time off

Application question(s):

- Who is our category manager for Sobeys/Safeway liquor?

**Experience**:

- Sales: 3 years (preferred)

Work Location: In person