Vertical Lead Generation Specialist, B2B

1 week ago

Richmond Hill, Canada TP-LINK CANADA INC. Full time

We are hiring

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. Supplying reliable networking, wireless and surveillance products to businesses in more than 170 countries, we are serving billions of people worldwide

Join us and experience the difference.

We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do

Thank you in advance for your interest in TP-Link.

We look forward to reviewing your resume

**Location**: On-site | 88 Fulton Way, Richmond Hill, ON
**Type**: Full-Time | Salary + Benefits + Paid Time Off
**Reports to**: Marketing Lead, B2B/ISP Strategy

**Job Requirements**:

- 5+ years of experience in B2B marketing, lead generation, or vertical sales enablement
- Bachelor's degree in marketing, Business, or related field
- Strong knowledge of CRM and list-building software (e.g., ZoomInfo, LinkedIn Sales Navigator)
- Exceptional written and verbal communication skills
- Data-driven mindset with experience in lead scoring, tracking conversion metrics, and reporting
- Experience working with channel or partner marketing teams is a strong asset
- Familiarity with the Canadian tech and telecom landscape is a plus
- Eligibility to work in Canada

**Essential Duties & Responsibilities**:

- Research, build, and maintain targeted lead lists segmented by vertical (Healthcare, Hospitality, MDU, Franchise, Hospitality) aligned to our Ideal Customer Profiles.
- Partner with the Marketing Lead to support campaign execution and lead funnel tracking (e.g., NFR campaigns, demo kits, training registrations, webinar sign-ups)
- Monitor campaign performance and provide feedback to refine messaging, vertical strategies, and nurture sequences
- Support trade show and event lead capture and follow-up processes, ensuring no lead is lost in transition to Sales
- Assist in enriching lead data and identifying buying signals through industry directories, association lists, and digital footprints
- Stay informed on vertical-specific trends, association events, and opportunities to grow lead pools
- Occasional provincial/interprovincial travel will be required
- In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview. _
- All personal data being collected will be treated in strict confidence and used for recruitment purposes only._

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person

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