Digital Marketing Specialist

5 days ago


Calgary, Canada Lammle's Western Wear Ltd Full time

Position: Digital Content Marketing Specialist - Full time, permanent

Reports to: Marketing Director

Why You’ll Love this Job:
Work with a dynamic and talented team of marketers, all striving to enhance the brand and market position of Canada’s leading Western wear store. Love making digital content like quality videos and curated clothing collections? Get paid to do it Lammle’s is growing and thriving and every workday will be a chance for you to grow your skill set and be part of something authentic. Plus, it’s a Canadian family business, and you’ll play a key role

Role:
What you will do:

- Social Media:

- Oversee the execution of social media including Instagram, Facebook, LinkedIn, Youtube, GoogleBusiness and TikTok. The job includes content planning, creating & producing, scheduling & posting, audience engagement & customer service and data analysis.
- Develop content based on the company strategy to increase audience engagement and web traffic online. Follow the content calendar and policies for brand and social media guidelines.
- Collaborate with team members.
- Content creation requires video and photography skills, editing, creativity, excellent copywriting, technical knowledge of platforms and trend awareness.
- Work closely with the eCommerce Manager, following requirements to align digital customer journeys.
- Additional content creation as needed such as blogs, articles for partners, material for event promotion, etc.
- Manage projects in a fast paced, deadline-driven environment.
- Support other miscellaneous marketing projects as required, such as photoshoots, ecommerce support, special events like the Calgary Stampede and instore events.

**Skills**:

- Able to continuously learn and improve with agility and curiosity.
- Advanced knowledge of all relevant social media channels
- Creative with an eye for detail, and key focus on results
- Excellent written communication skills
- Able to capture professional looking video and photography content, then expertly edit.
- Experience or willing to learn basic graphic design
- Able to multi-task and stay organized in fast paced work day
- Good skill level for data analytics
- Works well within a collaborative team, with good peer communication skills
- Knowledge and/or enjoyment of the Western lifestyle an asset
- Retail experience an asset

**Qualifications**:

- Post secondary diploma/degree in Marketing, Business, Journalism, Communications, Public Relations or related field is preferred.
- In depth level of knowledge of marketing principles and practices to increase brand awareness
- Able to drive and has own vehicle.
- Minimum 2 to 5 years of experience in similar role.

Notes:

- This role is IN OFFICE and on location when creating content.
- Hours can vary. In order to oversee social media, hours of business can range and flexibility is required for weekends and events.



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