Manager, Business

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Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Advance drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Loblaw Advance, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration and work with some of the best minds in the industry to create solutions our customers will love.

We are hiring a Manager for our Business and Customer Insights group with a background in customer and media data analytics. Working with the Director, Marketing Science, the Manager will work closely with Client Success and Measurement teams to provide high-impact analysis and insights that enable our clients to make informed business decisions on their retail media marketing strategies.

**What You'll Do**
- Provide actionable analysis to client teams that support retail media strategies and sales programs. This includes understanding key client strategic objectives, understanding shopper and category dynamics that influence media campaign performance, identifying opportunities for incremental media sale and diagnosing business performance challenge drivers.
- Manage and execute scaled marketing science consulting programs, identifying best practices in retail media marketing executions across multiple clients, categories and campaigns to develop playbooks to deliver successful outcomes. This includes developing hypothesis based on qualitative and quantitative data analysis, running test and learns on media campaigns and conducing primary analysis on performance.
- Participate in cross-functional strategic projects that inform key Advance growth strategies for Go To Market, product development, sales planning and client growth. This includes identifying opportunities proactively, forming hypotheses, conducting research, facilitating discussion and developing data analyses that drive to insights and actionable solutions
- Synthesize and communicate insights, implications and next steps utilizing quantitative, qualitative, statistical analysis and retail media measurement techniques (eg sales lift, brand lift, LTV, Brand Equity, MMM)
- Collaborate closely with cross-functional project team members, clients, and leadership to structure, problem solve, and iterate on project deliverables.
- Communicate marketing science program outputs verbally and through the creation of high-quality deliverables such as slide decks, whitepapers, spreadsheets/ dashboards and training programs.
- Support day-to-day relationship management including managing workflow, agendas, and project plans
- Support broader marketing science team and Advance initiatives including training, culture, research and insights, and business growth efforts
- Mentor junior team members by supporting training initiatives and offering one-on-one guidance

**Does this Sound like You?**
- 3-4+ years of experience working in the marketing & media ecosystem with clients (internal or external) to solve challenging problems
- Strong analytics and statistical skillset with past experiences analyzing media, financial, or industry datasets to inform strategy / solution outputs, identify and quantify opportunities to drive performance.
- Strong technical skills, including practical experience using SQL, R or Python to conduct business analysis
- Proven structured thinking and problem-solving skills, helping teams, peers and clients to develop clear and actionable strategies / solutions
- Experience working with and presenting to senior leaders, identifying opportunities to address business challenges and engagement opportunities, and securi