Social Media Coordinator

We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada’s leading owners and operators of seniors’ residences. We offer care, support, services and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada’s seniors, ensuring they live fulfilling lives with the utmost comfort, dignity and respect.

At Sienna, we empower our 12,000 team members to help our residents live the life they desire and deserve. We provide our team members the tools and support to deliver excellent clinical care and elevate the resident experience through choice, personalization, and community engagement.

**What Sienna Offers**:We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. And we offer a number of programs and benefits that support team members’ financial, personal and professional needs:

- A competitive salary and vacation package
- Health & Dental benefits program
- RRSP with employer match
- Share Ownership and Reward Program (SOAR)
- Employee Share Purchase Plan with company match
- Continuous learning and growth so you have the skillset needed to succeed and take on new challenges
- A welcoming culture that values diversity and differing perspectives, experiences and beliefs
- **Hybrid Work Policy - 3x a week working at corporate head office (Markham, ON)**

**What You’ll Be Doing**:

- Maintain social media calendar by planning, creating, and scheduling content
- Organize and ensure all social media content provided by all Sienna locations, complies with brand standards
- General monthly social content performance reports by performing social media audits
- Monitor and reply to Google Reviews and Google Questions for all Sienna locations
- Maintain community engagement by adding relevant content to social media pages
- Provide insights and opportunities to improve online strategy through social listening
- Execute and manage paid social media campaigns, including budget oversight, audience targeting, and A/B testing to optimize engagement and return on investment.
- Learn and utilize Sienna’s digital presence platform to enhance content management and maintain consistent brand messaging across channels.
- Analyze and report on both paid and organic social media performance, using insights to support strategic improvements and optimize future campaigns.
- Leverage SEO knowledge to support the website by aligning digital strategies with website goals, optimizing social content to drive website traffic, and collaborating on updates to improve search visibility and user experience.

**Who you are**:

- Bachelor’s degree in Marketing, Business Administration, or a related field
- In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn, etc.) and search engine platforms and tools
- Must be proficient in the following: HubSpot, Microsoft Office (Word, Excel, PowerPoint) and Social Media Analytics (Google, Facebook, Instagram, LinkedIn)
- Community Management Experience: Skilled at fostering community engagement by responding to comments and messages with empathy and professionalism, promoting a positive brand image.
- Problem-Solving Ability: Capable of troubleshooting issues related to social media platforms, analytics, or content publishing, ensuring smooth and efficient operations.
- At least 2 years of experience in a similar position (including Coop Experience)
- Strong attention to detail and ability to adapt to changing and/or competing priorities
- Excellent verbal and written communication skills
- Commitment to excellence, continuous improvement and lifelong learning
- Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process._