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Email Marketing Manager

2 weeks ago

Greater Toronto Area, Canada Elite Pro Resume Services Full time

**Location: Remote**
**Full-time**

**Responsibilities**:
Working closely with the individuals across Marketing, you will be responsible for:
**Contact Strategies**
- Create personas, segmentation lists and build target audience based on business needs to strategically contact consumers.
- Help define channel contact strategy, maintain calendars, and define governance protocols

**Campaign Creation**
- Ensuring campaigns are aligned with the company’s overall strategy, branding, and marketing and business objectives
- Ensuring campaigns are accessible and functional on both desktop and mobile devices

**Campaign Management**

**Automation & Technology**
- Devise, implement and measure A/B and multivariate testing
- Develop and execute push notification and text messaging (SMS) strategies

**Data Management**
- Baseline campaign performance against other business units and industry norms
- Optimize our data management process, including the ingestion of data into the ESP from our core data systems
- Determine the optimal manner of managing bespoke requests, in conjunction with our advanced analytics team

**Requirements**:
**Background**:

- 2+ years of work experience with marketing automation platforms
- Team player with organization and people experience, including setting priorities and problem-solving, preferably in financial services
- University degree or college diploma. Experience in lieu of degree is acceptable

**Technical Skills**:

- Experience implementing and/or managing marketing automation platforms
- Experience with front-end coding languages such as HTML, CSS, JavaScript etc.
- Understanding of CASL, PIPEDA and other regulatory requirements
- Experience with digital analytics and other digital marketing tools would be advantageous

**Salary**: $37,063.65-$102,397.24 per year

Additional pay:

- Bonus pay

**Benefits**:

- Dental care
- Extended health care
- RRSP match

Schedule:

- 8 hour shift

**Experience**:

- HTML: 1 year (required)