Marketing Coordinator

**Job Title**: Marketing Coordinator

**Location**:Dartmouth, NS (hybrid)

**Department**: Marketing

**Reports To**:Brand Manager

**About Us**:
At Nature’s Way Canada, our mission is to responsibly enhance the health and well-being of individuals both within Canada and globally. We are committed to delivering high-quality natural health products, including a broad range of vitamins and nutritional supplements, herbs, omega-3 oils, probiotics, and multivitamins that promote healthier lifestyles. Guided by our enduring dedication to health and happiness, we aim to make a meaningful and lasting impact on our customers, employees, communities, and the environment.

We’re building a workplace where diversity, equity, and inclusion (DEI) are not just values, but daily practices. We believe that wellness extends beyond the products and services we offer, it's about how we support and respect each other at work too.

Nature’s Way Canada has been recognized as one of Atlantic Canada & Nova Scotia’s Top Employers for 2025, making it a great place to work.

**Position Overview**:
We are currently searching for a motivated, Marketing Coordinator with a demonstrated ability to work in a fast-paced, deadline driven environment. This position is the first point of contact for the Marketing Team and plays a key role in the smooth and timely execution of all marketing related activities. This position will be based out of our Dartmouth head office and operate within our hybrid model.

The Marketing Coordinator will coordinate and execute projects and initiatives that span brand management, new product development, and digital marketing. If you are highly motivated to take on new opportunities and challenges, thrive in a fast-paced environment with a passion to continue to develop and grow this could be the right role for you.

**Key Responsibilities**:
**Primary Point of contact - Marketing Team**
- First point of contact for internal questions and inquiries from other departments
- Coordinator with Sales Team on ad hoc requests
- Plan and coordinate tradeshow attendance and activities

**Brand Team Support**
- Support in the development and execution of in-store programs and materials
- Execute new product marketing launch plans
- Coordinate the execution of other marketing programs (i.e. new packaging, leveraging sponsorships, media, consumer education, etc.)
- Support the execution of corporate brand deliverables (i.e. building signage)
- Support brand plan execution

**Tools & Activation**
- Act as quality assurance for marketing materials and messaging
- Execute updates across materials and implement regulatory compliance (i.e. print, digital, packaging, etc.)
- Audit existing materials for accuracy and out-of-date information (i.e. Product Finder)
- Lead all Trade Show activities

**Administration**
- Maintain product databases
- Report generation and analysis
- Support the development of brand planning activities by pulling performance data
- Complete competitive reviews / competitive monitoring
- Assist in evaluating marketing programs/activities
- Track status of projects

**Required Qualifications**:

- Passion Integrity Creativity
- Completion of a University degree with business or marketing focus and/or equivalent combination of education and experience.
- 1-3 years relevant experience.
- Ability to prioritize deliverables and work independently or within a team
- Excellent interpersonal, oral, and written communication skills
- Highly disciplined, organized, self-motivated and genuinely committed to success.
- A willingness to dive into the details
- Proficient in MS Excel, Word, PowerPoint and Outlook.
- Experience in the Natural Health Industry an asset.
- Some travel will be required for this role.

**How to Apply**:
**Job Types**: Full-time, Permanent

Pay: $50,000.00-$55,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Work Location: Hybrid remote in Dartmouth, NS