Marketing Director, Global Alliances

Overview:
At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The Opportunity

This complex and diverse role is responsible for leading the development, management and implementation of a global marketing plan and effective global marketing campaigns to position and support KPMG’s global Microsoft alliance business objectives, growth goals and strategy. This includes development of the necessary marketing plans and assets for our global marketing programs, as well as working with colleagues in sector and functional marketing teams to promote our capabilities and support revenue generation.

What you will do:

- Work with leadership and other key stakeholders to develop a global marketing strategy for KPMG’s Microsoft alliance that aligns with business objectives and our Collective Strategy
- Through strong collaboration, bring together capabilities from various business areas and geographies to form a coordinated, one-firm approach
- Manage marketing plans and key stakeholder relations to execute key marketing campaigns on time and to budget
- Working with inputs from global leadership, assume end-to-end ownership of the creative development of marketing materials including editorial content, design, thought leadership, digital materials (e.g. infographics and social media content), and other client-facing materials
- Work with national practices to help develop a strategy for KPMG's participation in key alliance initiatives like conferences, sponsorship opportunities, marketing and sales initiatives, promotional campaigns, etc.
- Build the profile of KPMG’s services and capabilities externally with clients and the media
- Manage the program budget for global Microsoft alliance marketing campaigns, including regular reporting to marketing leadership on the progress of initiatives and expenditures
- Establishing clear objectives and KPIs for all campaigns with the goal of delivering the most impactful programs possible through continuous improvement. This includes overseeing regular reporting on results of marketing initiatives against established benchmarks to Marketing and Alliance leadership
- Engage global and national marketing and communications to ensure adoption of marketing and communications initiatives

What you bring to this role:

- Minimum of 10 years of integrated marketing experience within the tech industry or with major technology companies
- Demonstrated success and experience working in a global, matrix organization, with preference for those with more than 5 years of experience in professional services
- Strategic alliance, channel or partner marketing experience within a Fortune 500 organization required
- Empathy with and an understanding of the key issues in business and technology
- Experience in dealing with senior (Board level) executives
- Proven track record in developing and executing a global marketing program across multiple geographies, functions and sectors
- Demonstrable success in developing and implementing complex (and preferably international) marketing programs - including developing consistent messaging, robust marketing performance measurement and reporting capturing relevant data points and determining Return on Marketing Investment
- Experience developing compelling value propositions for services/campaigns and creating integrated, client issue based programs both for promoting relationships and generating revenue
- Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders
- Demonstrable success in being able to build consensus across a number of people from different perspectives and backgrounds to achieve a common goal is a distinct asset

**Keys to your success**

KPMG individuals **Deliver Impact | Seek Growth | Inspire Trust **and understand that a diverse workforce enables us to deepen relationships and strengthen our business.

**Providing you with the support you need to be at your best**

For more information about KPMG in Canada’s Benefits and well-being, click here.

Our Values, The KPMG Way:
**Integrity**, we do what is right | **Excellence**, we never stop learning and improving | **Courage**, we think and act boldly | **Together**, we respect each other and draw strength from our differences | **For Better**, we do what matters

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